Shan Yi Brand Design by Wu Fangbo and Liu Beibei |
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| DESIGN NAME: Shan Yi PRIMARY FUNCTION: Brand Design INSPIRATION: Shang Yi is a new brand with tracked unmanned plant protection vehicles as its core product, hoping to establish a reliable, durable, cool high-tech image. The logo design uses a shield shape as a visual frame to highlight the tough and durable character. S and Y are interspersed and linked, symbolizing the connection between smart technology and agriculture. The logo can be used as a vehicle-logo, which contains patterns of ruts and wheatear, establishing a unique association and visual image. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The new brand Shan Yi is an smart technology company serving agriculture. In order to create a unified brand image from the inside out, the logo design incorporates the core values of Shan Yi, hoping to connect users and create a protective shield for agriculture through smart products to promote agricultural development. The patterns of ruts and wheatear in the logo not only highlight the personality of the new brand, but also bring out the beautiful implication of fruitful harvest in autumn. OPERATION / FLOW / INTERACTION: The unique and associative logo design is a powerful visual signal, which clearly communicates the brand's concept of products and services. The brand logo can be used for promotional purposes or as a vehicle-logo, which can be easily recognized and remembered by users. PROJECT DURATION AND LOCATION: The project started in Beijing in December 2022 and was completed in February 2023. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: The aspect ratio of the logo is in the golden ratio, and the strokes inside are of equal width. By using the gaps and connections between partially staggered strokes, the letters "s" and "y" can be recognized, while ensuring the integrity and continuity of the logo. SPECIFICATIONS / TECHNICAL PROPERTIES: It can be printed, sewed or injection molded in a variety of sizes. TAGS: brand identity, logo, branding, smart agricultural technique RESEARCH ABSTRACT: In-depth research was conducted on relevant brands and products in the intelligent agricultural machinery industry, and the advantages and characteristics of the Shanyi brand were analyzed. Starting from the brand's characteristics, the logo conveys its identity, attributes, and aspirations. Unlike other brands in the industry, this graphic logo is closely related to products, brands, and industry attributes, and is even more easily recognized and remembered through repeated elements that guide people's associations. CHALLENGE: The challenge lies in how to use a concise external symbol to convey the rich meaning of the brand internally, while also being easily recognizable and memorable. At the same time, as a new brand, the logo design must be able to support the brand's future business expansion and diverse applications. ADDED DATE: 2023-02-27 08:28:45 TEAM MEMBERS (7) : Fangbo Wu, Beibei Liu, Yipeng Ding, Xu Chen, Ge Song, Rong Zhang and Hao Fu IMAGE CREDITS: Wu Fangbo and Liu Beibei, 2022. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Shan Yi PROFILE: Shanyi is an intelligent technology company dedicated to providing agricultural mechanization equipment and solutions for the hilly and mountainous areas of southern China, protecting forests, orchards, and vegetables, and promoting agricultural development. |
| AWARD DETAILS | |
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Shan Yi Brand Design by Wu Fangbo and Liu Beibei is Winner in Graphics, Illustration and Visual Communication Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Wu Fangbo and Liu Beibei. · Click here to register inorder to view the profile and other works by Wu Fangbo and Liu Beibei. |
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