Pattern Gift Paper by Gao He |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Pattern PRIMARY FUNCTION: Gift Paper INSPIRATION: Through the visual design of gift paper patterns and the extension design of cultural and creative products, explore the visual novelty artistic expression form of gift paper, extract abstract graphics according to different traditional Chinese patterns, and form its unique order by repeated and continuous arrangement, use graphic language to express the application of traditional patterns in packaging paper, and attract the love of young consumers. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The work selects Chinese traditional patterns and uses graphic language to form the head of the dragon. According to the isomorphic design of flame, fish, bat, etc. In the traditional pattern, the faucet structure is repeated and arranged together with the vertical and horizontal squares, and the abstract patterns are combined again to form a continuous wrapping paper pattern, which combines the traditional Chinese aesthetics with the modern design aesthetics. OPERATION / FLOW / INTERACTION: In order to highlight the characteristics of traditional aesthetics and modern design, gift wrapping paper is used for product packaging, printing promotional materials, and carton design respectively. People are in close contact with packaging to feel the artistic charm of traditional Chinese culture and the artistic aesthetics of modern design. PROJECT DURATION AND LOCATION: The project starts in October 2022 and ends in December 2022 in Shenyang, China FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: The gift paper adopts four-color printing technology and high-density special paper, which is widely used in product packaging and shading design of various types of paper. SPECIFICATIONS / TECHNICAL PROPERTIES: Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size::1800mm (H) x 1800mm (W), 300dpi, cmyk. TAGS: Pattern, Paper, Gift, Packaging, Product, Graphic design RESEARCH ABSTRACT: The existing gift paper packaging on the market is rich and diverse, but the traditional culture design paper is not much, and the user's experience of traditional culture is not satisfied. Therefore, through the combination of traditional pattern extraction design and modern design and layout, the new visual design will be carried out, and the traditional Chinese culture will resonate with consumers through the graphic language, satisfy consumers' emotional experience of cultural culture, and improve brand uniqueness and popularity. CHALLENGE: The difficulty of project design lies in the extraction and application of traditional culture, so that gift paper products have their unique performance style and meet the aesthetic needs of contemporary young people. In addition, there are the unique style of paper gift brands, the creation of artistic effects, the effect of young people's aesthetic acceptance, and social feedback after sales. ADDED DATE: 2023-02-25 13:00:40 TEAM MEMBERS (1) : IMAGE CREDITS: Image #1 : Illustrator Gao He, 2022. Image #2 : Illustrator Gao He, 2022. Image #3 : Illustrator Gao He, 2022. Image #4 : Photographer Gao He, 2022. Image #5 : Photographer Gao He, 2022. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Creative Design Studio of Anshan Normal University PROFILE: The Creative Design Studio of Anshan Normal University is a design studio focusing on innovation and entrepreneurship. It mainly participates in various international design exhibitions and competitions, national design competitions, innovation and entrepreneurship activities and other innovative design education activities. It has established academic exchanges with many universities at home and abroad. Its works have been selected in the United States, Mexico, Korea, Italy, Spain, Peru, Japan, Bolivia, Ukraine International design competitions and exhibitions.It is important platforms and carriers for cultivating innovative art and design talents. |
| AWARD DETAILS | |
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Pattern Gift Paper by Gao He is Winner in Graphics, Illustration and Visual Communication Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Gao He. · Click here to register inorder to view the profile and other works by Gao He. |
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