Cycling for a Better Future Visual Communication Design by Chris Chung, Chien Chun Feng and Chun Yu

Home > Winners > #149127




DESIGN DETAILS
DESIGN NAME:
Cycling for a Better Future

PRIMARY FUNCTION:
Visual Communication Design

INSPIRATION:
Giant Group's pioneering commitment to sustainability within the cycling industry inspired our team to develop an ESG strategy and branding that aligns with their vision. By consolidating their sustainability goals into clear pillars and messaging, we aim to enable effective communication across all stakeholders about the full breadth of their initiatives.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The ESG strategy consolidates Giant Group's wide-ranging sustainability efforts into three strategic pillars addressing climate action, circularity, and social inclusion. The dynamic branding elements and messaging guide reflect their leadership and commitment to driving positive environmental and social change through sustainable mobility solutions.

OPERATION / FLOW / INTERACTION:
The ESG strategy visual design features vibrant gradient colors and simple yet bold circular graphic elements to clearly and effectively communicate Giant Group's sustainability vision and commitments across diverse audiences. The circular geometry and gradients represent their leadership and the continuous momentum needed to drive change.

PROJECT DURATION AND LOCATION:
The global ESG strategy design project kicked off in June 2023, spearheaded by our teams collaborating directly with stakeholders at Giant Group. As an ongoing effort, we continue to work on extending the strategy across Giant Group’s subsidiary companies and across multiple channels.

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Through in-depth collaborative workshops with stakeholders across Giant Group's sustainability, marketing, and communications teams, we identified and aligned on the core ESG pillars and strategy. We then designed bold, gradient graphic elements and circular shapes inspired by bicycle wheels to reflect their forward momentum and commitment to a broad spectrum of sustainability initiatives for future generations.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The collaboration generated assets across channels, including website pages, visual identity guidelines, a brand booklet, infographics, and social media images to align messaging.

TAGS:
Sustainability, environment, social responsibility, cycling, branding, strategy, ESG, climate action, circularity, mobility

RESEARCH ABSTRACT:
Extensive research was conducted to inform the ESG strategy, including analyses of market macro and micro-trends, competitor and benchmark studies, and in-depth interviews with relevant stakeholders. This enabled targeted communication formats suited for the cycling industry. Our work culminated in raising the bar for ESG communication within Giant Group’s entire value chain, empowering them to effectively convey sustainability commitments to diverse audiences and lead as pioneers driving positive impact.

CHALLENGE:
Synthesizing Giant Group's complex array of sustainability efforts into a coherent ESG strategy and then translating this into visually compelling, on-brand assets was deeply challenging. Close collaboration with stakeholders across the business enabled us to consolidate goals, align on strategic pillars, and develop creative yet simple branding to convey their sustainability leadership.

ADDED DATE:
2023-02-24 06:33:16

TEAM MEMBERS (6) :
Strategist: Marco Negri , Designer: Stacey Chun Yu , Senior Designer: Tina Chien Chun Feng, Creative Director: Chun Cheng Chung, Senior Account Manager: Anew Yu Hsin Lin and CEO: Ya Ting Yu

IMAGE CREDITS:
Image #No 1: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Optional Image #1: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Optional Image #2: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Optional Image #3: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Optional Image #4: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Video Credits: Senior Account Manager Anew Lin, Giant Group ESG Branding, 2023. Senior Strategist Marco Negri, Group ESG Branding, 2023. Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023. Designer Stacey Chun Yu, Giant Group ESG Branding, 2023.

PATENTS/COPYRIGHTS:
Copyrights belong to Giant Group, 2023.

Visit the following page to learn more: https://www.red-peak.com/case/giant_esg


CLIENT/STUDIO/BRAND DETAILS
NAME:
Giant Group

PROFILE:
Giant Group, founded in 1972, has spent the past 50 years demonstrating the potential for innovation and development through meaningful partnerships that integrate the industry value chain with their global business. With a focus on collaboration, Giant Group has shown its partners what is possible when working together towards a common goal. Their approach has resulted in successful partnerships that have driven progress and helped shape the cycling industry.



NOMINATION DETAILS

Cycling For a Better Future Visual Communication Design by Chris Chung, Chien Chun Feng and Chun Yu is a Nominee in Graphics, Illustration and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· Click here to register today inorder to be able to view the profile and other works by Chris Chung, Chien Chun Feng and Chun Yu when results are announced.


AWARD DETAILS

Cycling For a Better Future Visual Communication Design by Chris Chung, Chien Chun Feng and Chun Yu is Winner in Graphics, Illustration and Visual Communication Design Category, 2023 - 2024.



· Press Members: Login or Register to request an exclusive interview with Chris Chung, Chien Chun Feng and Chun Yu.

· Click here to register inorder to view the profile and other works by Chris Chung, Chien Chun Feng and Chun Yu.


SOCIAL
+ Add to Likes / Favorites | Send to My Email | Submit Comment | Comment | Testimonials | View Press-Release | Press Kit



Did you like Chris Chung, Chien Chun Feng and Chun Yu's Graphic Design?
You will most likely enjoy other award winning graphic design as well.
Click here to view more Award Winning Graphic Design.


Did you like Cycling For a Better Future Visual Communication Design? Help us create a global awareness for good graphic design worldwide. Show your support for Chris Chung, Chien Chun Feng and Chun Yu, the creator of great graphic design by gifting them a nomination ticket so that we could promote more of their great graphic design works.

See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS
IMPRESSUM IMPRINT

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Good design deserves great recognition.
A' Design Award & Competition.