Mei Tao Wan Corporate Identity by Chen Zilong |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Mei Tao Wan PRIMARY FUNCTION: Corporate Identity INSPIRATION: They wanted to establish a new visual identity, combining the architectural features of Mei Tao Wan Creative Park. Use the house as the central element. The elongated shape is characteristic of ceramic chimneys, and the house symbolizes “M”, implying an international and inclusive art space. UNIQUE PROPERTIES / PROJECT DESCRIPTION: It is located in Foshan City, Guangdong Province, with a total planning area of 2 square kilometers. It has a ceramic industry heritage museum, an art gallery, a pottery school education and research base, a cultural and art platform, and an international studio. National Cultural Industry Demonstration Park. OPERATION / FLOW / INTERACTION: The designer visited the local ancient buildings. After investigation, the Foshan ceramic factory building is the birthplace of history and culture, so it is the main core element symbol, and people have the strongest recognition and emotion for the ceramic factory building. Incorporate a stepped house into your logo design. PROJECT DURATION AND LOCATION: The project will start in Foshan City, Guangdong Province in April 2022 and end in Foshan City, Guangdong Province in November 2022. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: It is designed and produced by computer and printed by the enterprise. SPECIFICATIONS / TECHNICAL PROPERTIES: Business card: 90mm×2mm×54mm ； Cloth bag: 380mm×100mm×320mm ； Poster: 800mm×80mm. TAGS: Brand design, Fo Shan Culture, Shi Wan, Logo Design RESEARCH ABSTRACT: Mei Taowan is an international cultural and creative industry cluster area and a key project of Fo Shan City. Centering on the initial letter M of the word "beauty", combined with the progressive architectural features of Mei Tao Wan, The chimney that integrates the ceramic industry means that the development of Mei Tao Wan is getting higher and better, and the overall refined structure of the house symbolizes that it is a diversified and three-dimensional art space, a window facing the world, relying on the radiation of Fo Shan All over the world, the overlapping design reflects the gathering of talents. In the future, Mei Tao Wan will attract more talents and artists, and move forward step by step. CHALLENGE: It is the birthplace of Fo Shan culture with a history of more than 200 years of ceramics and sculpture industry. On-the-spot exploration in Fo Shan area found that the historical relics are not completely preserved, and the representative buildings are surrounded by modern houses. Through research and data search, and this architectural structure is integrated into the logo design. ADDED DATE: 2023-02-21 10:28:34 TEAM MEMBERS (1) : IMAGE CREDITS: Image #1:Zilong Chen Image #2:Chao Yang Image #3:Zilong Chen Image #4:Chao Yang |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Communication University of Zhejiang PROFILE: Communication University of Zhejiang (CUZ) is an internationally renowned, highly professional Chinese institution of higher education in China in the field of media and broadcast industries. The University was founded 42 years ago when China first began her epoch marking opening and reforms. CUZ consists of 16 self-governing schools, colleges, institutions and other functional departments at its two campuses in Hangzhou Xiasha and Tongxiang: The School of Broadcast Announcing and Presenting Arts, The School of TV Arts, The School of Animation, The School of International Communications & Education, The School of Huace Film Academy, The School of Media Engineering, The School of Art Design, The School of Cultural Creativity & Management, The School of Literature, School of Journalism and Communications, The School of Music, The College of Marxism, The Department of College Physical Education, The Department of Public Art Education, The School of Further Education, and the School of Entrepreneurship. Currently there are more than 14000 full-time enrolled undergraduate students and postgraduate students studying at the University. About 1400 teaching staff, including 147 professors, 282 associate professors and more than 30 foreign experts and teachers are currently employed to serve the University. |
| AWARD DETAILS | |
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Mei Tao Wan Corporate Identity by Chen Zilong is Winner in Graphics, Illustration and Visual Communication Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Chen Zilong. · Click here to view the profile and other works by Chen Zilong. |
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