Dalian Seafood Logo and Brand by Ju Jijing |
Home > Winners > #148231 |
 |
|
||||
| DESIGN DETAILS | |||||
| DESIGN NAME: Dalian Seafood PRIMARY FUNCTION: Logo and Brand INSPIRATION: Through the visual design of packaging and the extension design of cultural and creative packaging for the brand of Dalian Seafood, explore the presentation mode of visual novelty of seafood packaging, extract abstract graphics according to the characteristics of different seafood elements, and form its unique order by using repeated and staggered layout patterns, and use graphic language to express the characteristics of different seafood products, attracting the love of young consumers. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The work uses graphic language to draw seafood packaging vision. The packaging illustrations are abstracted and graphically displayed according to various characteristics of marine products, and the repeated and staggered layout style is adopted; The contrast of color levels is bright and fresh, showing a sense of vitality of the series. The graphic design of the brand font is carried out to spread the brand culture of seafood in a way that suits the modern aesthetic. OPERATION / FLOW / INTERACTION: Pull-out packaging is convenient for consumers to open. The packaging material and process are simple and easy to mass production. Brand element graphics can be used in many ways. PROJECT DURATION AND LOCATION: The project was launched in September 2022 and completed in November 2020. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: The logo and derivative graphics of the brand are applied to a set of packaging, consisting of a single package, a long pull-out gift box, containing three small packaging boxes and packaging cans, which are printed by digital printing with the matte process, and the packaging is made of environmentally friendly and recyclable materials. SPECIFICATIONS / TECHNICAL PROPERTIES: label:69mmx117mm Small packing box:120mmx120mmx120m TAGS: Food, logo, packaging, brand, image, graphic design RESEARCH ABSTRACT: The ready-to-eat marine products on the market do not pay attention to the packaging vision, which leads to the reduction of the purchase degree. The user's emotional experience is not satisfied, which is not paid attention to the public consumers. Therefore, through this modern and simple visual expression form, the visual packaging will be carried out again, and the marine organisms will have emotional resonance with the consumers through the graphic language, meet the consumer's visual emotional experience, and improve the brand's uniqueness and popularity. CHALLENGE: The difficulty of this project design is how to make the product brand have its unique performance style and artistic effect. It not only meets the aesthetic acceptance effect of young people, but also can obtain social feedback after sales. ADDED DATE: 2023-02-10 13:58:22 TEAM MEMBERS (1) : IMAGE CREDITS: Ju Jijing，2022. |
||||
| Visit the following page to learn more: http://pan.baidu.com | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
 |
NAME: Northeastern University of China PROFILE: Northeastern University (NEU) was founded on April 26, 1923.Northeast University is one of the key universities of "double first-class", "985 Project" and "211 Project" in China. In its history of over 90 years, the university has formed its unique spirit: “Striving constantly for improvement and behaving in conformity with truth”.The university is situated in Shenyang, the central city of the Northeastern China, and it also has a campus in Qinhuangdao City, Hebei Province. The university occupies a total area of 2,550,000 square meters, of which the architectural area amounts to 1,680,000 square meters. It has 4,538 faculty members, among whom 2,711 are full-time teachers. Sticking to the principle of “cultivating outstanding personnel” and the path of “innovation, distinctiveness and openness”, NEU will stride forward unremittingly to build itself into a world-class university with Chinese characteristics, playing a leading role in the new industrialization progress in China. |
| AWARD DETAILS | |
 |
Dalian Seafood Logo and Brand by Ju Jijing is Winner in Graphics, Illustration and Visual Communication Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Ju Jijing. · Click here to register inorder to view the profile and other works by Ju Jijing. |
| SOCIAL |
| + Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit |
Did you like Ju Jijing's Graphic Design?
You will most likely enjoy other award winning graphic design as well.
Click here to view more Award Winning Graphic Design.
  |
 |
