Old Town of Lijiang Illustration by Ju Jijing |
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| DESIGN NAME: Old Town of Lijiang PRIMARY FUNCTION: Illustration INSPIRATION: Through the illustration design and cultural derivation of the theme of Protect Lijiang ancient village culture. Explore the visual presentation of traditional culture with the characteristics of local illustration. Using the illustration language and media to express the outstanding culture, endow the traditional culture with new era connotation and modern expression, and arouse people's love and protection consciousness for the traditional culture. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This is a group of illustrations to protect the culture of Lijiang village culture. Through the form of illustration, we conceive the creativity of cultural heritage elements, create the scene atmosphere, match the color levels, and use modern media to display Lijiang's unique natural heritage and national charm, spread Lijiang's humanities and natural culture in a way that suits modern aesthetics, and endow Lijiang's traditional story culture with its new era connotation and transmission mode. OPERATION / FLOW / INTERACTION: Spread the traditional culture of ancient Chinese villages in a way consistent with modern people's aesthetics and arouse people's awareness of protection. PROJECT DURATION AND LOCATION: The project started in September 2022 and finished in January 2023 in China FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: The series of illustrations and expressions are drawn by the illustrator vector design software. It is produced by high level printing and manufacturing technologies to show the details of beautiful and exquisite illustrations. SPECIFICATIONS / TECHNICAL PROPERTIES: Illustration:800mm(H TAGS: Ancient village, old Town of Lijiang, illustrations, derivative stamps, national style illustrations RESEARCH ABSTRACT: Lijiang, as a sacred land with many world cultural heritages, records the long history of human civilization development and should be protected and inherited so that it will not disappear under the tide of Commercialization and modern urbanization. Investigate the culture of Lijiang ancient city, carry out a series of creative expression through the form of national style illustration and spread it through different media, so that people can better understand and protect this culture. CHALLENGE: The difficulty lies in the creative graphic expression of culture, the combination of modern aesthetics and traditional culture, the accurate grasp of the characteristics of national style illustrations and the retention of traditional charm while keeping up with the aesthetic pace of the times. ADDED DATE: 2023-02-08 13:39:15 TEAM MEMBERS (1) : Designer:Ju Jijing，Art Director: Huo Kai IMAGE CREDITS: Ju Jijing, 2022 |
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| Visit the following page to learn more: http://pan.baidu.com | |||||
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NAME: Northeastern University of China PROFILE: Northeastern University (NEU) was founded on April 26, 1923.Northeast University is one of the key universities of "double first-class", "985 Project" and "211 Project" in China. In its history of over 90 years, the university has formed its unique spirit: “Striving constantly for improvement and behaving in conformity with truth”.The university is situated in Shenyang, the central city of the Northeastern China, and it also has a campus in Qinhuangdao City, Hebei Province. The university occupies a total area of 2,550,000 square meters, of which the architectural area amounts to 1,680,000 square meters. It has 4,538 faculty members, among whom 2,711 are full-time teachers. Sticking to the principle of “cultivating outstanding personnel” and the path of “innovation, distinctiveness and openness”, NEU will stride forward unremittingly to build itself into a world-class university with Chinese characteristics, playing a leading role in the new industrialization progress in China. |
| AWARD DETAILS | |
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Old Town of Lijiang Illustration by Ju Jijing is Winner in Graphics, Illustration and Visual Communication Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Ju Jijing. · Click here to view the profile and other works by Ju Jijing. |
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