DESIGN NAME: Blanc Water
PRIMARY FUNCTION: Branding
INSPIRATION: In this branding you can find the familiar Alps within the logo which combine with the typography and colors in a harmonious way that describe a sublime feeling of superiority as a prominent characteristic of a strong company with high vision and ambitions
UNIQUE PROPERTIES / PROJECT DESCRIPTION: in order to convey the idea of a brand that imports water from the alps, it was necessary to reflect its essence very strongly with the help of creating a new identity to express superiority and strength. the identity of blanc, in all its details, is related to the presence of the alpine landscape and the colors that arise from it, and therefore a consistent design language was created
OPERATION / FLOW / INTERACTION: With the creation of a new identity that has a clear, precise, modern and well-characterized design, the brand has a much stronger impact on the consumer and the market, thereby distinguishing itself from its competitors and standing out as a brand with a clear vision that is available all over the world, and as a result, it can be easily recognized and used
PROJECT DURATION AND LOCATION: The project was designed in December 2022 and submitted in February 2023 in Florence, Italy
FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design
|
PRODUCTION / REALIZATION TECHNOLOGY: The idea was to create the symbol and colors of the Alps to illustrate the brand. A clean and vital graphic sign, perfect for an independent identity
SPECIFICATIONS / TECHNICAL PROPERTIES: The logo and the coordinated design will be applied to all the company's objects and on social networks to create a design identity
TAGS: campaign, concept, Branding, creative, Luxury, brand identity, Identity, graphic design
RESEARCH ABSTRACT: The research work was done when all the details about the label were brought into consideration in order to assemble them all back into a creative concept
CHALLENGE: The need was to create a design language and branding for a company with a vision and high ambitions and to reflect the essence of a global and accessible company with health value, a challenge of identity and simplicity.
ADDED DATE: 2023-01-30 17:57:34
TEAM MEMBERS (1) : Harel Koka
IMAGE CREDITS: Freepik source
PATENTS/COPYRIGHTS: Copyrights belong to Harel Koka, 2023
|