Mouled Bonbon Seasonal Packaging by Kamal Rizk - Bold Branding |
Home > Winners > #147557 |
 |
|
||||
| DESIGN DETAILS | |||||
| DESIGN NAME: Mouled Bonbon PRIMARY FUNCTION: Seasonal Packaging INSPIRATION: Mouled celebration is the main inspiration for this project. It is one of the most famous Islamic folklore festivals as it celebrates the birthday of the prophet. The day is filled with joyful festivals, colorful folklore ornaments, and special nuts candies are made only for this day for generations. The candies later became traditional gifts with the iconic doll and knight toys in the annual celebration UNIQUE PROPERTIES / PROJECT DESCRIPTION: The design concept is based on integrating the Bonbon element with the traditional festive folklore icons celebrating the Mouled in a fun modern visual. Using striking vivid colors the design features the famous Mouled Doll, Knight, Horse, Evil Eye, and the peaceful Dove. All the elements designs form the shape of bonbons representing the product inside. The Mouled Bonbon typography is the cherry on top created with cool bold lines bringing the concept and theme together in a catchy way OPERATION / FLOW / INTERACTION: This is an easy open tube with a protective top cover that keeps the Mouled Bonbon nuts candy fresh & crisp. The design is wrapping the whole tube with colorful meaningful folklore icons. Each icon translates to nostalgic traditional memory or ritual of the celebration in the most minimal yet festive way. PROJECT DURATION AND LOCATION: The project started in August 2022 in Cairo and finished in October 2022 in Cairo FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: These composite containers consist of a tube body made from 100% recycled paper, sealed with a tin plate base and lid covered with a plastic lid for protection after opening SPECIFICATIONS / TECHNICAL PROPERTIES: Tube Width 100 x Diameter 100 x Height 270 TAGS: packaging, packaging design, minimal packaging design, minimal design, design, graphic design, illustration, colorful design, visual RESEARCH ABSTRACT: Qualitative and quantitative research. The objective was to know if people would resist a modern design for a conventional occasion. We conducted online survey on random sample of current customers and the shop nearby pedestrians. The Majority didn't like traditional Mouled designs, wanted more creative designs. They liked the design, colors, and typography and kept interacting with the tube translating the icons. The design would affect their purchase decision and they would choose modern design. CHALLENGE: Mouled celebrations are dated back to the 11th century in Egypt. Celebrated by generations with the same traditional festivities, and the making of special candy, until it became folklore with an iconic theme. Designing a Mouled packaging design for a modern creative brand was the challenge. We simplified the rich folklore theme into main icons to create a minimal design with clear geometric lines and striking colors, communicating the traditional elements in a modern and young visual. ADDED DATE: 2023-01-17 19:57:09 TEAM MEMBERS (2) : Lead designer: Kamal Rizk and Project manager: Sarah El Kasaby IMAGE CREDITS: Image #1: Illustrator Kamal Rizk, 2022 Image #2: Illustrator Kamal Rizk, 2022 Image #3: Illustrator Kamal Rizk, 2022 Image #4: Illustrator Kamal Rizk, 2022 Image #5: Illustrator Kamal Rizk, 2022 |
||||
| Visit the following page to learn more: http://bit.ly/40ckmJU | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
 |
NAME: Voila Dessert shop PROFILE: Our client is a well known desserts shop in the Egyptian market; known for it’s high quality, unique products with sophisticated packaging designs and distinctive brand image. It started in 2018 in Cairo creating new and beautiful French desserts and chocolates. It started to gain the market hype and became known for their signature cakes and filled chocolate bonbons, and began to expand to more branches and locations and grew to be a strong competitor in the market in less than 4 years. |
| AWARD DETAILS | |
 |
Mouled Bonbon Seasonal Packaging by Kamal Rizk-Bold Branding is Winner in Packaging Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Kamal Rizk - Bold Branding. · Click here to register inorder to view the profile and other works by Kamal Rizk - Bold Branding. |
| SOCIAL |
| + Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit |
| COMMENTS | ||||
|
||||
Did you like Kamal Rizk-Bold Branding's Packaging Design?
You will most likely enjoy other award winning packaging design as well.
Click here to view more Award Winning Packaging Design.
  |
 |
