KK-Park Signage System by Yi Zhang |
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| DESIGN DETAILS | |||||
| DESIGN NAME: KK-Park PRIMARY FUNCTION: Signage System INSPIRATION: Over the past 30 years since the establishment of diplomatic relations between China and South Korea, the two countries have continuously deepened economic and cultural exchanges. Located in China-South Korea (Yancheng) Industrial Park, the siteof a formerplayground, after renovation, was restored to a Sino-Korean cultural exchange leisure block. We hope that the signage system, with a sense of place, links the geographic information, and functions as a tie for Sino-Korean cultural exchanges. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The site's mission is to publicize the city brand and promote South Korean culture. China is correlated with South Korea in terms of history and culture. The design deconstructs and rebuilds the Korean elements such as iconic ribbons of traditional Korean costume, the traditional Korean color "Obangsaek" OPERATION / FLOW / INTERACTION: Along the loop were several entrances and exits. The hierarchy of primary and secondary entrances was not obvious. And orientations were hard to tell. Thus it is essential to install iconic signage nearby each open entrance. The 3-meter-high wayfinding, light and graceful, is obvious in size and shape, fast guiding for the pedestrian flow. PROJECT DURATION AND LOCATION: Oct 01, 2022 Tinghu District, Yancheng City, Jiangsu Province, China FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: The varying shape meets diversified functions. All boards of different categories can be unified visually through the same approach. Twisted steel plates are prefabricated and highly finished in factory, and on-site installation with accurate and precise structures is implemented, ensuring the final quality. SPECIFICATIONS / TECHNICAL PROPERTIES: 2200mm x 500mm x 665mm/5mm thick stainless steel bending TAGS: Signage, Commercial Street, public space, redevelopment, Culture RESEARCH ABSTRACT: The site, located along the central lake, was designed a belt-like loop used as the main circulation. The unique ribbons, extracted from the traditional Korean costume, were featured as the main visual elements. The signage system is designed in a light and graceful shape, i.e. it inherits the core characteristics of the site, a belt-like route. And in the meantime, it results in highly recognizable visual effects as well, with a joyful ambience and a pulsing rhythm of the site. CHALLENGE: The project was different from the common shopping centers as well as the regular playground, and had the complex, diversified and thematic characteristics. It fully studied the pedestrian flow, brand distribution and event spaces in the future. The density of signage was controlled intentionally in the condition of a clear key goal. Here now the visitors are encouraged to explore spaces. ADDED DATE: 2023-01-11 01:49:01 TEAM MEMBERS (4) : Zhang Yi (creative director), Luo Xin (project manager), Yan Meiying (designer) and Shi Yumo (designer) IMAGE CREDITS: Updesign |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Value Design and Consulting (Shenzhen) Co., Ltd. PROFILE: Value Design and Consulting (Shenzhen) Co., Ltd. is mainly engaged in planning and design, architectural design and design research. We continue to pay attention to the essential value of the project, and take value as the starting point, construct the design logic, form the design method, propose solutions, and emphasize the realization and implementation of the design. "Look at urban resources from a new perspective and enhance urban values" is our core values. From the perspective of urban development, the degree of commercial sustainability of urban models, and the long-term protection of public interests, etc., gather cluster wisdom, conduct multi-dimensional and multi-disciplinary discussion and evaluation of projects, judge the relationship between the city and its architecture, environment, and operation, and then provide a viable design scheme for the city. |
| AWARD DETAILS | |
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Kk-Park Signage System by Yi Zhang is Winner in Graphics, Illustration and Visual Communication Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Yi Zhang. · Click here to register inorder to view the profile and other works by Yi Zhang. |
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