Eastern Seawall Signage System and Environmental Graphic by Yi Zhang |
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| DESIGN NAME: Eastern Seawall PRIMARY FUNCTION: Signage System and Environmental Graphic INSPIRATION: Located in the east of Shenzhen, Dapeng Peninsula is famous for its mountains and seas. Local fishing villages and long coastline attract a large number of tourists. The design endowed the existed seawall with ideal tourist function. Linear coastline space connects villages, roads, destinations and activity spaces in the entire region. It becomes a new type of experience-oriented tourist site. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This project was to connect 6 areas visually by unified signage systems, creating unique experience for visitors to enjoy native features and vitality. While avoiding intrusive design, we took "reading on the way" as main design concept. It provides visitors with fresh, interesting and complete experience to read information, such as signboards, site maps and ecology introductions for roads and entrances. Modular structures were adopted to meet the needs of different venues. OPERATION / FLOW / INTERACTION: Located on a long narrow site, light and graceful boards can adapt to various venues of seawalls, steps, slopes and even reefs. The vivid tidal flow shaped arrows are adopted for clear guidance at the linear destinations. PROJECT DURATION AND LOCATION: Sept 22, 2022 Dapeng District, Shenzhen,Guangdong, China FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Along the 32km shoreline of Dapeng Peninsula in six disconnected parts, is dotted with boards in compact structures. The installation is easy and fast due to stage construction and long cycle. The coastal conditions bring challenges such as typhoon, high salt and high humidity. The boards can reduce wind loads and combine with permanent poles, avoiding looseness and corrosion of regular metal fasteners, easy for maintenance. SPECIFICATIONS / TECHNICAL PROPERTIES: 2800mmx130mmx130mm Anti-corrosion Merbau Hardwood 10mm Steel Skeleton of Cross Bracing TAGS: Signage, environment，seawal RESEARCH ABSTRACT: Mountain-seaside Promenade was an existed narrow road connecting villages and peninsula end. Without guardrails and roadside furniture, the road was nearly untraversed. By chance, it became a nice area for ocean protection. The interesting and changing ground graphics by coating process are designed to attract people to interact with this nice area during their visit on the magnificentpromenade CHALLENGE: The unified signage systems are built instead of the existed disordered ones to meet low maintenance demands for each section, and the demands for coastal economic production, also for the tourists. They’re designed by modular structures, making sign boards available with various forms but unified modules. Flexible sign-board assembling is achieved to meet the needs of different venues. ADDED DATE: 2023-01-07 08:09:02 TEAM MEMBERS (4) : Zhang Yi（creative director）, Wen Yuehua（project manager）, Yan Meiying（designer） and Wu Siying（designer） IMAGE CREDITS: Yi Zhang, 2022. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Water Authority of Shenzhen Municipality PROFILE: 水务局是深圳市人民政府局级工作部门。 |
| AWARD DETAILS | |
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Eastern Seawall Signage System and Environmental Graphic by Yi Zhang is Winner in Graphics, Illustration and Visual Communication Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Yi Zhang. · Click here to register inorder to view the profile and other works by Yi Zhang. |
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