Rebirth Art Space Installation by Hebei Puteng Culture Media Co., Ltd

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DESIGN DETAILS
DESIGN NAME:
Rebirth

PRIMARY FUNCTION:
Art Space Installation

INSPIRATION:
As a continuation of the Skp brand existing immersive retail space form and story, the project aims to break the narrow concept of Skps and deepen impressions of consumers through visual images. At the same time, the design team wants to bring consumers pleasure and happiness through a unique immersive experience, by applying a scenario beyond reality to weave a magnificent and fantastic world of wonder for consumers, and experience.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This project is an immersive commercial art space with the theme of REBIRTH. With a new worldview dimension, it relates that an AI girl who recreates our home earth by memory extraction and remodeling in the future. Through the combination of technology, art, and fashion elements, the design team breaks the traditional commercial space form, providing people with an unusual journey to welcome rebirth, and reflect on the value of life and fashion.

OPERATION / FLOW / INTERACTION:
The interior is divided into three parts by the route of travel: the last earthling, the memory of the earth, and the creation of creation, which respectively describe the blending and confliction of the past, modern and future civilizations, the process of reshaping the future by memory, and the scene after the rebirth of the earth. The layout also provides rooms for shop displays in the space, bringing consumers a unique visual experience and consumption experience.

PROJECT DURATION AND LOCATION:
The project is designed and developed in Hebei in June 2020 and launched in China in December 2021. Location: 4F, SKP-S, No. 261 Chang'an North Road, Beilin District, Xi'an

FITS BEST INTO CATEGORY:
Fine Arts and Art Installation Design

PRODUCTION / REALIZATION TECHNOLOGY:
The simulation animal adopts the entity special effects technology, which replicates the biological features through 3D modeling, shape sculpture, mold production, painting and coloring and hair technique. Combined with the built-in mechanical structure and control system, it recreates the lifelike appearances. In addition, the animal outer skin made of glassed steel, foam latex and silicone, taking into account the durability, and helps the complete presentation of the bionic action.

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
Commercial Art Space, Immersive Experience, Intelligent Machinery, Rebirth and Hope, Value of Life

RESEARCH ABSTRACT:
The design team has created an immersive commercial art space that integrates technology, art and fashion centering on the idea of rebirth, with a storyline of thinking about the past and the future, reshaping memories and lofty ideals to explain the definition of rebirth. It is a spirit of reflection and change, and also a way of evolution, where joint action will proceed our future forward and give us more hope.

CHALLENGE:
This is an original space design with a complete worldview story. The design team is able to put the design concepts into action and turn vision into reality through scene-based visual communication, advanced production techniques and outstanding mechanical technology. Representative images and scenes are selected to create a unique spatial context, combined with the white space in the theme to grant each viewer the power to interpret and acquire different understandings.

ADDED DATE:
2022-12-30 01:02:11

TEAM MEMBERS (1) :
JIN FX

IMAGE CREDITS:
Hebei Puteng Culture Media Co., Ltd, 2022.



CLIENT/STUDIO/BRAND DETAILS
NAME:
Hebei Puteng Culture Media Co., Ltd

PROFILE:
Founded in 2010, Puteng has grown into an iconic company leading the original design of immersive art space, which specializes in the art design fusing business, technology and aesthetics. With a top R&D team and production factories in China, we have developed a complete industrial chain from conceptual design, production to landing. By integrating art creation and technological innovation into the commercial system, Puteng is able to create a brand-new world view for high-end commercial art space, film & television and many other fields, providing professional services for IP (intellectual property) landing. Composed of the world view, concept scenarios and dynamic installations, every themed art space is elaborately designed to engage consumers in entertainment, sightseeing or exploration, and to materialize its commercial value through the scene-oriented setting.



NOMINATION DETAILS

Rebirth Art Space Installation by Hebei Puteng Culture Media Co., Ltd is a Nominee in Fine Arts and Art Installation Design Category.

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AWARD DETAILS

Rebirth Art Space Installation by Hebei Puteng Culture Media Co., Ltd is Winner in Fine Arts and Art Installation Design Category, 2022 - 2023.



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