Burton Chengdu Retail by Sa and Boo Studio |
Home > Winners > #146820 |
 |
|
||||
| DESIGN DETAILS | |||||
| DESIGN NAME: Burton Chengdu PRIMARY FUNCTION: Retail INSPIRATION: Elements of snowboarding are translated into materials and imagery for the viewers to read the brand message of Burton, People, Planet, Sports, is conveyed through the texture, Snowboarding gradually becomes popular while also causing environmental issues, In this case, uses of wasted construction materials from the last merchant and damaged gears supplied by Burton, By decomposing, mixing and reusing, eventually turned out to be the facade, We are committed to build an iconic landmark in the city UNIQUE PROPERTIES / PROJECT DESCRIPTION: The design is inspired by the nature, narrating the theme of a snowy and a sustainable future, and striving to shape Burton Chengdu flagship store into a carrier of One city Two world, The design shall meet both retail need and space itself, meanwhile strengthening the shopping experience of visitors and unique memory therefore establish a stronger relationship between the brand and customers and pass the brand spirit of Burton, passion and sustainability OPERATION / FLOW / INTERACTION: The design team collected the wasted construction wastes from last retail store moved away, and ask Burton for their used snow gears or wasted products, Then we send to the factory to crumble them into ashes, however the color turns out to be not so idea since the product is colorful, Therefore, we add more wasted materials into the crumbled ashes, Then we adhesive the ashes together with the help of the factory workers, The final challenge for the sustainable facade material is waterproof test, the team tried several different media, eventually we let some micro spaces open on surfaces therefore it absorbs the water fast PROJECT DURATION AND LOCATION: The project started in May 2022 in Chengdu, China, and finished in December 2022, and now in In99 Shopping mall in Chengdu FITS BEST INTO CATEGORY: Interior Space and Exhibition Design |
PRODUCTION / REALIZATION TECHNOLOGY: We cared about the environmental issues, the facade we used wasted snow gears and construction materials, Since Jake Burton, the founder of Burton and the promoter of snowboarding, made snowboards in his workshop, team recreates his workshop by combining Chinese traditional mortise tenon structure with modern industrial material, Wood and metal build the skeleton of workshop, implying interactions between nature and industry, tradition and innovation, as well as past and future SPECIFICATIONS / TECHNICAL PROPERTIES: The interior area is 265 sqm, the facade area is about 210 sqm. TAGS: Snowboarding, Sustainable, Recycled, Commercial, Retails, Flagship, Fashion, Chinese, Installation, Sports RESEARCH ABSTRACT: The research focused on three main perspectives, first of all, the snowboarding sports itself, and then, the founder of this brand, who significantly influenced the whole industry. The third perspective is about the local elements. For the first perspective, since it is a flagship retail, understanding the market is essential. Also, winter sports is a growing industry in China, which requires more understandings of the connection between the products and this sports. On the other hand, the founder of this brand has very significant influences to this sports, to get a better view of his own experiences will help design.Background research is basically based on the brand's official site. Thirdly, Chengdu is the center of west south area in China, which is a very big market for the brand, so to better embed the local elements in the design is another concern. The methods of research contain internet resources, interviewing the staff, newspaper back in time. After all the research, how to translate the information visually is main concern. Therefore, except for the datas and words collected from resources, the design team created a set of illustration which could be used in design, and be seen by customers, therefore, get a better understanding of the brand and the design. CHALLENGE: The challenge is to translate the heritage and development of this unique brand, since it's not as common as other fashion retail. We work on the props to better fit the snow gear products, as well as differentiate the brand from another sports brand. Another outcome of the research, is the combination of eastern and western architect styles. ADDED DATE: 2022-12-12 06:24:49 TEAM MEMBERS (3) : Bonnie Liao, Lisa Liu and Pavel Zhu IMAGE CREDITS: Image #1: Photographer Liu Wei Image #2: Photographer Liu Wei Image #3: Photographer Liu Wei Image #4: Photographer Liu Wei Image #5: Photographer Liu Wei Video Credits: YinTai Group, IN99 Chengdu |
||||
| Visit the following page to learn more: http://video.weibo.com/show?fid=1034:483 |
|||||
| CLIENT/STUDIO/BRAND DETAILS | |
 |
NAME: SA and BOO Studio PROFILE: SA&BOO Studio was founded in New York in 2018 after Bonnie and Lisa graduated from the United States, now based in Chengdu. The co-founder Pavel graduated from the Central Academy of Fine Arts with a master's degree from Politecnico di Milano. From the beginning, combined with the different design majors of the three founders , visual communication, architect design and interior design, SA&BOO Studio is a all-in-one design firm , and also such different components have produced incredible chemical reactions. Since its inception, it has always absorbed design ideals Young people with creative thinking join the team and grow. Cooperate with local governments, state-owned enterprises and private owners on many resort, hotels, retail stores, private home, product design, wine bottle packaging design, and visual design for events. |
| AWARD DETAILS | |
 |
Burton Chengdu Retail by Sa and Boo Studio is Winner in Interior Space and Exhibition Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Sa and Boo Studio. · Click here to register inorder to view the profile and other works by Sa and Boo Studio. |
| SOCIAL |
| + Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit | Translations |
Did you like Sa and Boo Studio's Interior Design?
You will most likely enjoy other award winning interior design as well.
Click here to view more Award Winning Interior Design.
  |
 |
