Golden Cat Beer by Jin Zhang |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Golden Cat PRIMARY FUNCTION: Beer INSPIRATION: This beer is exclusively for night drinking. The most active time of "cat" is in the evening, which is very consistent with the consumption scene time of the product; At the same time, more and more people keep cats, and take "cats" as emotional sustenance partners. "cats" can make people feel cordial. Thinking from the above two aspects, the designer used the image of "cat" as the main image to design. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This is a beer for night consumption. The designer uses the image of "cat" as the main body for packaging design, which not only conforms to the time orientation of night onsumption, but also brings a sense of intimacy to people, enabling this product to quickly establish a connection with consumers. At the same time, classical European patterns are used for decoration, making the overall design more refined. OPERATION / FLOW / INTERACTION: Nowadays, people's living standards are increasing, but they are becoming more and more lonely. More and more people start to keep cats and take "cats" as their emotional sustenance partners. This beer uses "cats" as its main image to create, which can quickly establish emotional connection with people and make products quickly enter people's hearts. PROJECT DURATION AND LOCATION: The project will be started in Wuhan, China in October 2022, completed in Wuhan, China in December 2022, and sold in Hubei, China in January 2023. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Glass bottle sticker SPECIFICATIONS / TECHNICAL PROPERTIES: Width 58mm x Depth 58mm x Height 188mm TAGS: Jinlongquan Beer , Golden Cat Beer, Wuhan Sanbu Brand Design, Beer Packaging Design, Zhang Jin RESEARCH ABSTRACT: The competition in the beer market is very fierce. Simply emphasizing the beer quality is not enough to impress consumers. At this time, designers need to think more from the emotional level. How to make consumers feel friendly and quickly establish emotional connection with consumers is the most important. Therefore, based on this product consumed at night, The designer selected the "cat" that is kind and active at night as the main image for creation. CHALLENGE: The challenge of this beer packaging design is to balance the size relationship between the main image of "cat" and the product name and brand name, so that people can not only look friendly at a glance, but also clearly see the brand and product name. At the same time, "cat" also needs to have a lot of details, and the entire label needs to have a sense of quality, which is presented on the label which is not too large. ADDED DATE: 2022-12-06 15:01:34 TEAM MEMBERS (1) : IMAGE CREDITS: Jin Zhang, 2022. |
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| Visit the following page to learn more: https://njxyn.zcool.com.cn/ | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: InBev jinlongquan beer (Hubei) Co., Ltd PROFILE: InBev jinlongquan beer (Hubei) Co., Ltd. chose to develop beer in 1977. It has three production bases of Jingmen, Xiaogan and Yichang, with an annual beer production capacity of 600000 tons. The company is a joint venture between Budweiser InBev group, the world's largest brewer, and Hubei jinlongquan group. It is one of the largest beer brewing bases in Central China. |
| AWARD DETAILS | |
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Golden Cat Beer by Jin Zhang is Winner in Packaging Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Jin Zhang. · Click here to register inorder to view the profile and other works by Jin Zhang. |
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