Chinese Style Coffee Packaging And Posters by Weina Xiao |
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| DESIGN NAME: Chinese Style Coffee PRIMARY FUNCTION: Packaging And Posters INSPIRATION: This is an illustration for a Chinese-owned coffee bean brand. The design is inspired by traditional Chinese culture. The movements of the characters in the Peking Opera characters are very interesting, similar to the movements of people picking up a coffee cup. The style of pencil drawing can give people a handmade feel. It is an interesting attempt to combine coffee elements with traditional Chinese elements. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The illustrations contain elements of traditional Chinese culture. It shows the characters in Peking Opera, Chinese swordsmen and so on. OPERATION / FLOW / INTERACTION: The key to this design is the ingenious combination of Chinese and Western cultures. Add elemental features with identification and memory points. Keeping the details detailed while generating interest. PROJECT DURATION AND LOCATION: The project started in China in October 2020 and was completed in China in January 2021. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Illustrations in this series are drawn by Procreate software. Good detail and tactility are maintained. SPECIFICATIONS / TECHNICAL PROPERTIES: Illustration size:21cmx29.7cm,300 TAGS: China, Coffee, PekingOpera, PencilDrawing, ChineseCulture, ChineseStyle RESEARCH ABSTRACT: In order to combine Chinese culture with coffee, I chose Peking Opera characters instead of the protagonists in the advertisement. Their movements are the special movements in Peking Opera performances. People can find familiar coffee in the illustrations, and at the same time, it can also make coffee lovers in the world interested in traditional Chinese culture. CHALLENGE: The difficulty of this project lies in the combination of Chinese and Western cultures. Keep the interest and the relevance of things, the depiction of the details of the picture, and the visual effects used in the packaging of the poster. ADDED DATE: 2022-09-30 09:45:13 TEAM MEMBERS (1) : Weina Xiao IMAGE CREDITS: Image#1:illustration Weina Xiao，2021 Image#2:illustration Weina Xiao，2021 Image#3:illustration Weina Xiao，2021 Image#4:illustration Weina Xiao，2021 Image#5:illustration Weina Xiao，2021 |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Manta Ray Coffee Roasters PROFILE: Manta Ray Coffee Roaster is currently the Double Champion of Australian Roaster Smackdown on both Judges Choice & Public Choice and has been locally in Melbourne roasting for a few years. |
| AWARD DETAILS | |
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Chinese Style Coffee Packaging and Posters by Weina Xiao is Winner in Graphics, Illustration and Visual Communication Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Weina Xiao. · Click here to register inorder to view the profile and other works by Weina Xiao. |
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