Carponi Corporate Design by Angela Kettler-Bott |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Carponi PRIMARY FUNCTION: Corporate Design INSPIRATION: Developing a branding from the very beginning is something very special. The corporate design must remain recognisable across all channels and the logo should not only work on the internet or letterhead, but also on the product - whether printed, die-cut or woven. We developed the corporate design for Carponi across all media and designed everything from quarterly lookbooks and displays for trade fairs to packaging design and product information sets to influencer emailings and social media. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Convincing and emotional brand identity. Carponi stands for sustainable and practical baby shoe fashion. A convincing and emotional brand identity for a quality and fashion-conscious target group formed the basis for our work. The brand was to be clearly differentiated from conventional toddler shoe brands and oriented more towards the top brands in adult fashion. Thus, with Carponi, a striking Italian company name was created - in German "auf allen Vieren" ("on all fours"). OPERATION / FLOW / INTERACTION: Development of a corporate design for premium baby crawling shoes with a contemporary approach to the target group, including social media. PROJECT DURATION AND LOCATION: 2 month FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Adobe CS, Social Media Tools SPECIFICATIONS / TECHNICAL PROPERTIES: – TAGS: Corporate Design, Fashion Brand, Shoe Brand, Baby Branding, luxury Brand, Naming, Brand Development RESEARCH ABSTRACT: A convincing and emotional brand identity for a quality and fashion-conscious target group formed the basis for our work. The brand was to be clearly differentiated from conventional toddler shoe brands and oriented more towards the top brands in adult fashion. Thus, with Carponi, a striking Italian company name was created - in German "auf allen Vieren" ("on all fours"). CHALLENGE: Getting the name patented and being able to start with the corporate design ADDED DATE: 2022-09-30 08:44:10 TEAM MEMBERS (1) : IMAGE CREDITS: R211-Agentur für Kommunikation |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Carponi PROFILE: Carponi stands for sustainable and practical baby shoe fashion that is consciously oriented towards shoes for adults and the classic luxury fashion brands. Not only does the environment benefit from the products, they are also convincing in practice with their simple closure system. And should babies or toddlers ever put them in their mouths, this is harmless due to the non-toxic leather and has no health consequences. As the footwear market is highly competitive, it was important to achieve a strong brand perception in communication with retailers and customers through professional branding. |
| AWARD DETAILS | |
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Carponi Corporate Design by Angela Kettler-Bott is Winner in Graphics, Illustration and Visual Communication Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Angela Kettler-Bott. · Click here to register inorder to view the profile and other works by Angela Kettler-Bott. |
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