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I Park The Urban Complex Cultural Space by Euna Park |
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| DESIGN DETAILS |
DESIGN NAME:
I Park The Urban
PRIMARY FUNCTION:
Complex Cultural Space
INSPIRATION:
"Big Box & Down Town Village" The project was to create a community valley with downtown functions in Godeok Biz Valley, which is focused on work. The priority was to create a village that contains various programs in a simple mass with a safe artificial environment by approaching it from the perspective of lifestyle, not formative emphasis. In this process, collaboration with a large Swedish furniture brand and distributors was carried out, and a step-by-step design process was established by market logic.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The project is the largest business-commercial-cultural complex in Seoul, and is the world's first project by a large Swedish furniture brand to enter the capital. The work facilities, which account for a large portion of the program, were conducted with the first live-office concept in line with the lifestyle changed due to the pandemic. It is planned as an independent work and residential space, and one-stop all-round services such as culture, leisure, shopping, and food are possible, enabling independent life.
OPERATION / FLOW / INTERACTION:
The design first consisted of a village with various lifestyle programs other than a large Swedish furniture brand in a huge simple space. In addition, as business facilities were added, morphological awareness became important as it became twice the existing volume. It is divided into two parts: a horizontal mass in the lower part of the lifestyle village and a vertical mass in the form of a bridge, a life office, to actively advocate LESS IS MORE. This shows the design pleasure and clarity of simplicity.
PROJECT DURATION AND LOCATION:
The project is located in the central district of Godeok Biz Valley, the center of the eastern economy, and the entire cluster leads the market value of the eastern part of Seoul and the surrounding city center. Initially, it began as an international phenomenon in 2017 and was changed to a work-oriented complex facility in 2018 due to the replacement of implementers. Construction began in August 2020 and is currently underway with the aim of completing it in November 2024, and it is the largest project invested in a single-scale building in Seoul.
FITS BEST INTO CATEGORY:
Architecture, Building and Structure Design
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PRODUCTION / REALIZATION TECHNOLOGY:
It actively introduced eco-friendly energy as a heat source of geothermal and solar energy more than twice as much as other projects. They were careful in selecting construction processes and finishing materials to match the first grade of eco-friendly leads. Eco-friendly finishing materials were conducted through active consultation with the Dutch parent company from the beginning of the project and voted for mou in 2019, before the construction. For exterior materials, the environment, maintenance, and sustainability were considered by avoiding metal materials and actively reflecting clay-based ceramics and tiles.
SPECIFICATIONS / TECHNICAL PROPERTIES:
Site area : 301,337m2, Building area : 21,484m2, Building height : 90m, Scale : B1F-B6F, 1F-21F, 598 office units
TAGS:
High-end, Office, Shopping mall, One stop service, Hospitality, Lifestyle, Park
RESEARCH ABSTRACT:
Master of the Seoul National University, Sohn Soo-min: A Study on the Changes in Consumption Sales and Influencing Factors in Seoul's Residential Area Using Big Data around COVID-19.
CHALLENGE:
It is a project that most actively reflects lifestyle changes caused by the pandemic, and the biggest challenge was to propose a new type of office that allows both work and housing. The market evaluation was by far the best, and about 600 units in three days drew a response from the market. Based on this antipathy, Seoul now has a new category for the live-office. A large Swedish furniture brand will also open a warehouse-type store in the city center of the capital for the first time in the world. Swedish furniture brand company itself will be a big challenge.
ADDED DATE:
2022-09-29 11:02:13
TEAM MEMBERS (3) :
Yongsu Lee, Euna Park and Ean D
IMAGE CREDITS:
Image #1, 2, 3, 4, 5: JK MIRAE
Video credits: JK MIRAE
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| CLIENT/STUDIO/BRAND DETAILS |
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NAME:
Cre-Te
PROFILE:
Every person, thing, and space has its own shape. Cre-Te finds and shapes the philosophy and aesthetic sense from the fit and makes it a reasonable business. Especially, deals with based on UX (User Experience) and lifestyle spaces like hotel, resort, residence, F and B, retail and more. And works on real estate development planning, space consulting and design about that.
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| COMMENTS |
| Giulia Esposito |
Comment #95731 on June 20, 2023, 9:43 pm |
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I am so thrilled to see such a creative and inspiring design come to life! "I Park The Urban" is a remarkable example of how architecture, building and structure design can be used to create a complex cultural space. This work is certainly a feat of outstanding design, and I am sure it will be admired and appreciated by many. Well done to Euna Park for their incredible achievement!
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| Chloe Turner |
Comment #96388 on June 21, 2023, 1:22 am |
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As a design enthusiast, I am in awe of the incredible work done by Euna Park. The way they created a complex cultural space with the intention of creating a community valley with downtown functions is truly inspiring. The priority of creating a safe artificial environment by approaching it from the perspective of a lifestyle instead of formative emphasis is something I admire. The collaboration with a large Swedish furniture brand and distributors is something that truly makes this project stand out. I am impressed by the way they created a step-by-step design process by market logic, which is why this project is truly deserving of the A' Design Award. Congratulations to Euna Park for their success!
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| Paul Phillips |
Comment #96840 on June 21, 2023, 3:53 am |
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This award-winning work is an impressive example of how architecture, building, and structure design can be used to create a complex cultural space. The concept is unique and creative, providing a comprehensive range of services that can enable independent living. I am particularly impressed with the live-office concept, which is the first of its kind and provides a great solution for the lifestyle shifts caused by the pandemic. This design is a great example of how innovation can be used to create a truly unique and comprehensive space that can serve multiple purposes. Congratulations to Euna Park for this amazing achievement!
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| Elisabeth Clark |
Comment #97404 on June 21, 2023, 7:01 am |
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My heartiest congratulations to Euna Park for winning the A' Design Award with their work "I Park The Urban"! The complex cultural space is a wonderful example of good design and a great achievement. The unique properties, such as the live-office concept and one-stop all-round services, demonstrate Euna Park's creativity and resourcefulness. I am also inspired by their research into Big Data and the changes in consumption sales and influencing factors around COVID-19. All in all, I Park The Urban is a wonderful work and a great example of good design, and I am thrilled that Euna Park has been recognized for their hard work and dedication.
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| Adam Harris |
Comment #98003 on June 21, 2023, 10:21 am |
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I am absolutely blown away by the creativity and innovation behind the design of 'I Park The Urban'. The work is a complex cultural space that combines living and working, and it is the world's first project by a large Swedish furniture brand to enter the capital. It is truly remarkable how the project has been able to create a safe artificial environment with a village-like atmosphere that offers one-stop all-round services. The research conducted by Sohn Soo-min has also added to the understanding of changes in consumption sales in Seoul's residential area due to the pandemic. It is a truly remarkable achievement to have been able to create a new type of office that allows both work and housing. This truly unique design is an amazing example of good design and deserves to be celebrated.
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| Paul Williams |
Comment #98405 on June 21, 2023, 12:35 pm |
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I Park The Urban is an incredible feat of Architecture, Building and Structure Design. It is a complex, multi-functional space that is perfectly tailored to the lifestyle changes brought about by the pandemic. This award-winning work is the world's first project by a large Swedish furniture brand to enter the capital and provides one-stop all-round services such as culture, leisure, shopping, and food enabling independent living. Its eco-friendly energy sources, construction processes, and finishing materials are all conducted with an eye for sustainability making it a truly exemplary work. It is a testament to the creativity and innovation of its designer and a symbol of the possibilities of design. Congratulations on winning the A' Design Award for this outstanding work!
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| Mark Allen |
Comment #98901 on June 21, 2023, 3:21 pm |
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This extraordinary work of Architecture, Building and Structure Design has been recognized and given an esteemed A' Design Award. It is a remarkable accomplishment - the result of a unique blend of creativity, innovation, and ambition. The project offers a complex cultural space, creating a safe artificial environment with one-stop all-round services and live-office concept. It also introduces eco-friendly energy sources, finishes, and materials to ensure sustainability. This award-winning work is truly inspiring and deserves to be celebrated!
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| Elena Petrenko |
Comment #99399 on June 21, 2023, 6:07 pm |
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This award-winning work is an inspiring example of creating a complex cultural space that reflects the changes in lifestyle caused by the pandemic.
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