A Inc Corporate Identity by Yu Morisawa

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DESIGN DETAILS
DESIGN NAME:
A Inc

PRIMARY FUNCTION:
Corporate Identity

INSPIRATION:
Using a single A in the logo creates a sense of presence that embodies A Inc's vision illuminating people's potential and mission for a world that believes in the power of what people like. The meanings invested in the logo are 1.Stripes signify the energy and potential of everyone involved with A Inc. 2. The A is an accumulation of multiple stripes. 3. A Inc takes shape through the power of its diversity of preferences.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
I handled the corporate design for A Inc. The limitless energy and potential of every A Inc employee is expressed using a range of colors. The striped pattern for the letter A of the logo is a visual expression of how the company is formed by an overlapping combination of all those individuals.

OPERATION / FLOW / INTERACTION:
Understanding of identity Company motivation Visualization of company image recruiting

PROJECT DURATION AND LOCATION:
Completed in Tokyo in 2020. Since then, we have continued to refine it.

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
In applying the design, people can choose their favorite color for business cards and multiple envelope colors can be matched with recipients. The colors have a strong emphasis, so the logo is embossed for subtlety.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Business card Width91mm, Height55mm Envelope Width235mm, Height120mm

TAGS:
limitless energy, potential, a range of colors, stripes, diversity

RESEARCH ABSTRACT:
I try to keep things simple, clear, and emotional. Also, we design the meaning of the corporate.

CHALLENGE:
Design a single letter A as a logo.

ADDED DATE:
2022-09-29 02:56:31

TEAM MEMBERS (1) :


IMAGE CREDITS:
Photographer / Ryo Yasumoto

Visit the following page to learn more: http://www.landinc.jp/


CLIENT/STUDIO/BRAND DETAILS
NAME:
A Inc

PROFILE:
A Inc is an agency that creates and nurtures brand communities through influencers. Japan's largest influencer network A Inc has more than 15,000 influencers (*as of June 2022), and the total number of operations is over 50,000. In addition, we are directly connected to influencers without an agency, and we understand not only “broadly” but also “deeply”. Because it combines data analysis power here, it has a reputation for its ability to discover seasonal influencers, for example, who have at least a growth rate in the number of followers and a high degree of engagement.



NOMINATION DETAILS

A Inc Corporate Identity by Yu Morisawa is a Nominee in Graphics, Illustration and Visual Communication Design Category.

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AWARD DETAILS

A Inc Corporate Identity by Yu Morisawa is Winner in Graphics, Illustration and Visual Communication Design Category, 2022 - 2023.



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