DESIGN NAME: A Inc
PRIMARY FUNCTION: Corporate Identity
INSPIRATION: Using a single A in the logo creates a sense of presence that embodies A Inc's vision illuminating people's potential and mission for a world that believes in the power of what people like.
The meanings invested in the logo are
1.Stripes signify the energy and potential of everyone involved with A Inc.
2. The A is an accumulation of multiple stripes.
3. A Inc takes shape through the power of its diversity of preferences.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: I handled the corporate design for A Inc.
The limitless energy and potential of every A Inc employee is expressed using a range of colors. The striped pattern for the letter A of the logo is a visual expression of how the company is formed by an overlapping combination of all those individuals.
OPERATION / FLOW / INTERACTION: Understanding of identity
Company motivation
Visualization of company image
recruiting
PROJECT DURATION AND LOCATION: Completed in Tokyo in 2020. Since then, we have continued to refine it.
FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design
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PRODUCTION / REALIZATION TECHNOLOGY: In applying the design, people can choose their favorite color for business cards and multiple envelope colors can be matched with recipients. The colors have a strong emphasis, so the logo is embossed for subtlety.
SPECIFICATIONS / TECHNICAL PROPERTIES: Business card
Width91mm, Height55mm
Envelope
Width235mm, Height120mm
TAGS: limitless energy, potential, a range of colors, stripes, diversity
RESEARCH ABSTRACT: I try to keep things simple, clear, and emotional.
Also, we design the meaning of the corporate.
CHALLENGE: Design a single letter A as a logo.
ADDED DATE: 2022-09-29 02:56:31
TEAM MEMBERS (1) :
IMAGE CREDITS: Photographer / Ryo Yasumoto
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