Spectrum Illustration by Arata Yokoyama |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Spectrum PRIMARY FUNCTION: Illustration INSPIRATION: Today, fashion based on techwear and designs using vivid colors are global trends. Japanese street fashion and illustrations are also in that trend, but they also have their own unique characteristics. I analyzed the coincidences and differences between them and aimed to visualize them. Japanese people will find this illustration foreign. Foreigners may feel it is Japanese. This in-between state is the expression I pursued. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This work depicts Japanese street fashion in the style of Japanese anime. Such motifs are popular in Japanese illustration, but this work is unique in that it defies photorealism and uses vivid colors in a flat, yet optically natural-looking manner. The background represents the neon lights of Tokyo, and here, too, the form is boldly deformed in pursuit of a sharp, flat, yet luminous expression. OPERATION / FLOW / INTERACTION: Suggestions about the affinity between street fashion and the neon streets of Tokyo and how cool it can be. Especially in Japan, when proposing a fashion style to an audience, it is more effective to use characters, deformed and idealized visuals rather than photo-realistic ones. And it is also effective when introducing Japanese culture to people outside of Japan. By incorporating elements of Western graphic design, we aimed to create visuals that would be easy for them to understand. PROJECT DURATION AND LOCATION: This work was created in 10 hours on September 20, 2020, and published on Twitter, pixiv, and other social networking sites that day. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Drawing with Adobe Photoshop CC SPECIFICATIONS / TECHNICAL PROPERTIES: 8000 x 5678 pixel, 400dpi, RGB TAGS: street fashion, anime, character design, japanese illustration, vivid color RESEARCH ABSTRACT: A study of street fashion in Japan and abroad. Collect snapshots, purchase actual items, and wear them myrself to deepen understanding of function and design. Research on drawing techniques. Challenged to fuse Western graphic design with Japanese character illustration. Strived to find a balance between deforming the form and color of objects while maintaining the cool, cute, and liveliness of the characters. CHALLENGE: In order to convey the goodness of a particular thing, I must first like it myself. In order to use street fashion as my subject matter, I focused on improving my sense of style by experiencing and wearing it myself. I also devoted myself to researching painting styles that would convey the good looks equally to both Japanese and foreign audiences. To compose the picture with flat surfaces, not lines. He used vivid colors, but kept the entire picture in harmony. And at the same time, to make the characters look cool and cute in a Japanese way. ADDED DATE: 2022-09-25 18:19:23 TEAM MEMBERS (1) : IMAGE CREDITS: #1: Illustrator NaBaBa, Private Work, 2020. |
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| Visit the following page to learn more: https://twitter.com/NaBaBa | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Arata Yokoyama PROFILE: Arata Yokoyama focuses on Japanese pop art, with an emphasis on illustration, character design, and artwork for games and video content. |
| AWARD DETAILS | |
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Spectrum Illustration by Arata Yokoyama is Winner in Graphics, Illustration and Visual Communication Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Arata Yokoyama. · Click here to register inorder to view the profile and other works by Arata Yokoyama. |
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