Q Sky Pilates Brand Identity by Yuanyuan Yang |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Q Sky Pilates PRIMARY FUNCTION: Brand Identity INSPIRATION: Pilates brings a sense of lightness, freedom and relaxation, as well as the imaginary of the sky in the name. Therefore, the combination of flying birds and the brand's initial letter "Q" can be used as an independent graphic without excessive design and destruction. The font tone of the overall name. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The visual image visualizes the first letter "Q" in English through associative language, like a bird flying freely in the sky, so as to echo the pleasant feeling conveyed by the Qingkong brand and Pilates; when the letter "Q" is presented independently , is a flying bird, and when the brand name is fully expressed, the overall font can still achieve a high degree of uniformity. OPERATION / FLOW / INTERACTION: It is mainly based on the physical space display, and the requirements for color and lighting are relatively high, which will be related to people's associations with nature and the sky when they see the logo or visual image. PROJECT DURATION AND LOCATION: Starting in March 2022, the space will be imported in May, and the items will be produced in August. It will officially open on October 1. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Mainly used in space signs and sportswear, water cups, membership cards and other carriers, the technology used is mainly digital printing, silk screen printing, embroidery. SPECIFICATIONS / TECHNICAL PROPERTIES: Size according to specific object application TAGS: Pilates, sports, fitness, sky, bird RESEARCH ABSTRACT: Using intuitive visual effects, people perceive industry attributes and a relaxed atmosphere. CHALLENGE: There is not much challenge, mainly because of the test of the fineness of the color on different carriers and the craftsmanship during the application process. ADDED DATE: 2022-09-16 03:15:06 TEAM MEMBERS (1) : IMAGE CREDITS: Design，Feng Lei，2022 PATENTS/COPYRIGHTS: Trademark holder: Q Sky |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Q Sky PROFILE: Q Sky is a professional Pilates fitness studio with a mission to promote Pilates to help people bring better physical health and a good lifestyle. |
| AWARD DETAILS | |
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Q Sky Pilates Brand Identity by Yuanyuan Yang is Winner in Graphics, Illustration and Visual Communication Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Yuanyuan Yang. · Click here to register inorder to view the profile and other works by Yuanyuan Yang. |
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