YGY Brand Visual Cat Food by Feng Lei |
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| DESIGN NAME: YGY Brand Visual PRIMARY FUNCTION: Cat Food INSPIRATION: In the form of simulated laboratory data forms, the key data is handwritten on different application media, such as handwriting the core data on the nutrient composition table on the package, and handwriting the cat's daily water intake on the water cup. Through handwritten data, it can not only convey the humanistic care behind the brand, but also remind the audience to think rationally in the process of emotional pet raising, and thus form a unique cat food brand image. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Yuangengyuan is a cat food brand with scientific research and development as its competitiveness. The brand adheres to the important concept of scientific cat raising: understand the essence, and data is the answer. Yuangengyuan discloses the core data of the source to users, and informs the important reference standards of scientific cat raising. This is not only the original intention of the team's research and development, but also the core driving force of brand development. OPERATION / FLOW / INTERACTION: Due to the use of a large number of handwritten numbers, and because the numbers handwritten by people are not necessarily exactly the same, it is necessary to write Arabic numerals in advance, and the same number needs to be written without repetition and made into fonts, which is convenient The use of the brand side in the later stage. PROJECT DURATION AND LOCATION: Beginning in 2020, R&D will begin at China Agricultural University and R&D Center. The first batch of products will be determined in March 2021. Beginning in July of the same year, a batch of 60 cats will be tested every 30 days to observe and record the effect. The product formula will be adjusted simultaneously, and the product debugging will be completed and put into production in May 2022. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: The product packaging bag is made of PVC material with eight sides sealed, with a tear-open structure. Most of the other applications are design for print. SPECIFICATIONS / TECHNICAL PROPERTIES: Length: 200mm, width: 80mm, height: 270mm. and other series in equal proportions. TAGS: science, records, numbers, recipes RESEARCH ABSTRACT: Although most cat food brands have different propaganda methods, the method of judging the quality of cat food requires the data on the nutritional composition table and ingredient list on the package. Only data is the basis for objective facts. This is also the key for Yuangengyuan to use digital confidence to show its own advantages and driving force. CHALLENGE: For the visual image design of the brand, we believe that in front of an excellent product, it is only necessary to convey its true appearance, so that the brand can not only show the core competitiveness of the product, but also allow the market to understand the brand information intuitively and quickly. But many people may feel the lack of design. ADDED DATE: 2022-09-09 06:48:26 TEAM MEMBERS (1) : IMAGE CREDITS: Feng Lei，Creative Director，2022 PATENTS/COPYRIGHTS: The packaging has applied for a patent, and the copyright belongs to: Leiting Information Technology Co., Ltd. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Shenzhen Leiting Information Technology Co., Ltd. PROFILE: Shenzhen Leiting Information Technology Co., Ltd. was listed on the main board of the Shanghai Stock Exchange on January 4, 2017. The stock is abbreviated as "Gigabit" and the stock code is 603444. The company has been rated as "Key Software Enterprise in National Planning and Layout", "Key High-tech Enterprise in National Torch Program" for many times, and won the title of "Top 100 Internet Enterprises in China". |
| AWARD DETAILS | |
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Ygy Brand Visual Cat Food by Feng Lei is Winner in Graphics, Illustration and Visual Communication Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Feng Lei. · Click here to register inorder to view the profile and other works by Feng Lei. |
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