Mohanii Brand Identity by Wei Sun |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Mohanii PRIMARY FUNCTION: Brand Identity INSPIRATION: Drawing inspiration from Chinese ink and wash, we designed a brand symbol with vitality and "sportiness&quo UNIQUE PROPERTIES / PROJECT DESCRIPTION: The Mohanii logo is dominated by English, reflecting the international simplicity and tonality; it is simplified and linked through the image of Chinese calligraphy, and the M is innovatively used as the core identification symbol and integrated into the oriental humanistic spirit. MOHANII combines and reinterprets serifs and isolines. Symbols strengthen M and H, and weaken other characters to form visual layers, so that they form a unified image energy field. OPERATION / FLOW / INTERACTION: Through the personalized use of brand logos in different media, consumers can bring different fresh visual experiences and perceive the unique texture and extended vitality of brand logos. For consumers, consumption is also an appreciation of aesthetic life. This kind of consumption behavior based on aesthetics will increase people's attention to traditional culture and generate continuous links. PROJECT DURATION AND LOCATION: The project started in Shenzhen in December 2020 and completed in Shenzhen in July 2021. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: M corresponds to ink, which is the core identification element of the brand and the spiritual carrier of the brand. The design uses the humanistic core as the strength to superimpose the brand height, has a unique texture and extended vitality, and implants cultural genes into the brand identity. It can be repeated, broken up, composed and integrated into abstract oriental elements, and can be applied to any medium. SPECIFICATIONS / TECHNICAL PROPERTIES: The size of the brand logo is not uniformly stipulated, and the size can be set by itself according to the actual production. TAGS: Brand Design, Logo Design, Brand Identity, Fashion Branding, Geometric Art RESEARCH ABSTRACT: Mohanii is a fashion pioneer brand positioning the core of the oriental spirit. Based on the vision of "high-end experimentation" CHALLENGE: There are two challenges to face. One is how to creatively excavate a unique brand visual language in an international style, penetrate and implant the brand cultural genes, and establish a differentiated, exclusive and recognizable industry identity for the brand. The second is how to build a bridge of communication between brands and users, and convey the cultural connotation behind fashion products, so as to give the realization of brand value as a fulcrum. ADDED DATE: 2022-06-30 12:29:29 TEAM MEMBERS (1) : IMAGE CREDITS: Image #1-#5 Designer,Wei Sun,2020 Designer,Mingran Wu,2020 PATENTS/COPYRIGHTS: All copyrights DOTONE Brand Design,2020 |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: DOTONE Brand Design PROFILE: DOTONE is good at understanding and grasping the brand endowment to achieve the purpose of implanting cultural genes, and then communicates the market and customer groups with a systematic and creative aesthetic design language; helps customers sort out, locate, establish, penetrate and transmit the commercial value of the brand. High taste, culture, aesthetics, exclusivity, and differentiation are the brand design propositions advocated by DOTONE. It is also the inheritance and innovation of the oriental humanistic spirit under the overcapacity, consumption upgrade, aesthetic upgrade and cultural change of today's Internet China, presenting international contemporary aesthetics and establishing The ultimate value appeal of cultural self-confidence and brand self-improvement. |
| AWARD DETAILS | |
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Mohanii Brand Identity by Wei Sun is Winner in Graphics, Illustration and Visual Communication Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Wei Sun. · Click here to register inorder to view the profile and other works by Wei Sun. |
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