Yantai Experience Sales Centre and Exhibition by More Design Office |
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| DESIGN NAME: Yantai Experience PRIMARY FUNCTION: Sales Centre and Exhibition INSPIRATION: The typical exhibition centre is designed as a loop or a one way path. Often a courtyard or site model is placed at the centre as a focus, circulation is linear, lacking interconnection between distant spaces. MDO decided to challenge this norm by creating a public area at its centre, a place for discussion and interaction. MDO wanted to design the space to be more human centric and welcoming. The other functions are arranged as peripheral crystal ramifications, connected to the central heart. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Yantai is a coastal city defined by its hilly topography, its incredible fresh sea food and its winter snow. MDO were commissioned to create a landmark at the corner of the central axis of a new development area, south of the Tashan Scenic Area. The surrounding building fabric is typified by tall blocks of office and residences. MDO imagined the new building as a contrast to the homogeneity of the new development, through form, materiality and relationship with the landscape. OPERATION / FLOW / INTERACTION: The central space is sunk down 1.2m to define the transition to the lounge area and to enhance the ceiling height. The step creates a column lined circular gallery, from which each external space is accessible and which encourages visual links between the different functions across the main space. In the most open part of the snow-crystal, MDO created a stepped amphitheater. The space is created for circular meetings, group activities and for children to play; a multifunctional space that can be adapted to different purposes. It keeps the circular shape as an emblem of gathering and openness. It addresses the neighborhood through its fully transparent envelope, inviting the local community to join and gather. PROJECT DURATION AND LOCATION: The project started in July 2019 and finished in March 2021. FITS BEST INTO CATEGORY: Architecture, Building and Structure Design |
PRODUCTION / REALIZATION TECHNOLOGY: From the exterior, the building appears as a series of fluted drums wrapped in a glass skirt. The drums vary in height depending on the internal function. They are finished with silver aluminum panels which gently reflect the sky and surrounding landscape. The glass skirt employs six meters tall frameless panels which allow light and views into the interior. Even though the plan appears to be freeform, the facade was rationalized to use a single size and radius of curved glass with glass fins structure. SPECIFICATIONS / TECHNICAL PROPERTIES: Area：1800 Square Meters TAGS: Exhibition, Architecture, Interior, Sales Center, Modern, Simple, Natural, Art RESEARCH ABSTRACT: Around the main central lounge and discussion area, all the other functions are placed equally accessible from the centre, encouraging more lines of communication and rendering a overall feeling of openness and link with the surroundings. The architecture becomes unity of positive and negative spaces. Like a snow-crystal structure that can be read as a pattern in its presence or absence of matter. The landscape areas, entering the sides of the building, become part of the whole rhythmical dialogue of the exhibition spaces, bringing light to the interior space. From the exterior, the building appears as a series of fluted drums wrapped in a glass skirt. The drums vary in height depending on the internal function. They are finished with silver aluminum panels which gently reflect the sky and surrounding landscape. The interior functions have been conceived as a collection. As each peripheral volume is a defined space, so environments are free to change and create a series of unique experiences. CHALLENGE: When first approached by the client, their intention was to create a temporary sales centre to host the negotiation activities for the development. MDO proposed a demountable and reusable option, in order to avoid producing a big amount of waste, that was rejected. While designing the project, MDO had clear in mind the focus to convince the local government that a sales centre could be much more than just a commercial building. MDO defended how the building could play an important role in the neighborhood as catalyst of social interaction and inclusion. MDO included in the design important gathering and flexible areas, currently in use by the local community for different kinds of collective functions. After presenting officially the project during the final stages, the local government finally took the decision to keep the architecture as a permanent establishment. When the development of the area will be over, all the sales functions will be dismissed and the government would make use of the architecture uniquely as cultural and art centre for the emerging community. ADDED DATE: 2022-06-29 09:12:42 TEAM MEMBERS (1) : Architect: Justin Bridgland and Architect: Jaycee Chui IMAGE CREDITS: All materials on the site belong to More Design Office Co.,Ltd |
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| Visit the following page to learn more: https://moredesignoffice.com/architectur |
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NAME: More Design Office PROFILE: Founded in 2014 by partners Jaycee Chui and Justin Bridgland, MDO is an interdisciplinary architectural and interior design practice based in Shanghai. MDO Shanghai practice’s global portfolio includes real estate, architecture design,urban renewal, commercial design, product, exhibition and graphic works. MDO UK is a new brand specializing in designing and developing high end sustainable residential projects in Europe. Jaycee Chui is an ARB registered Architect and interior designer, Justin Bridgland is a RIBA chartered Architect and musician. Their diverse cultural backgrounds allow MDO to emphasize the notion of "transformation" in design practice, fusing different cultural contexts into their designs. MDO anchors its ethos on dynamic interactions, between architecture and interior,exploring scale and proportion, material and form, light and color, creating journeys and stories for the space. |
| AWARD DETAILS | |
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Yantai Experience Sales Centre and Exhibition by More Design Office is Winner in Architecture, Building and Structure Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with More Design Office. · Click here to register inorder to view the profile and other works by More Design Office. |
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