Pakka Coffee Shop Brand Image by Sersen Shenzhen Brand Consulting |
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| DESIGN NAME: Pakka Coffee Shop PRIMARY FUNCTION: Brand Image INSPIRATION: The design team inspired by graffito elements in the street art adopted the handwritten lettering. After referencing the complementary aesthetics about wonderful contrasting color matching, they selected blue and orange to create an American retro style. UNIQUE PROPERTIES / PROJECT DESCRIPTION: As a young brand pursuing spontaneity, Pakka aims to create an interactive communication space of leisure and comfort for young customers keen on street fashion and coffee culture. The brand image integrates the brand name with the special color scheme to form a strong American street style, visually interpreting the brand culture. Such a design also boasts modernity with great visual impact, which strengthens consumer awareness of the brand. OPERATION / FLOW / INTERACTION: - The handwritten lettering of the casual style gets close to daily mass entertainment, which shortens the distance between the Chinese traditional view of elegant coffee culture and customers when conveying the brand idea of spontaneity, freedom and exquisite. - The modern yet retro contrast of blue and orange realizes expressions of confidence, vigour, personality and self to meet the aesthetic and emotional needs of contemporary young consumers, leaving them a better impression of the brand. PROJECT DURATION AND LOCATION: Located in Shantou, Guangdong Province, the projected started its design on February 25, 2021, and has been put into service since June 6, 2021. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: LOGO, Brand Image, Coffee culture, Street culture, American style RESEARCH ABSTRACT: According to relevant data, coffee consumption increases year by year in China, which may be a major consumer of coffee worldwide. But coffee is currently still regarded as a symbol of low key luxury, good taste and high status, and coffee enthusiasts who really know coffee and have good taste in coffee are a minority. Considering that situation, the young and sharp Pakka aims to promote development of local coffee culture in China, enabling coffee to blend into daily life of Chinese masses. CHALLENGE: This project focuses on how to simply and firmly highlight the brand image and to build the emotional bridge linking the brand and consumers. The overall simple design ensures the unity of the brand vision so that the brand becomes more recognizable, which also renders the key visual elements of the brand applicable to various media for publicity so as to facilitate the marketing of peripheral products. Besides, the brand culture behind the LOGO can attract more like minded consumers. ADDED DATE: 2022-06-27 03:19:02 TEAM MEMBERS (1) : IMAGE CREDITS: Sersen Shenzhen Brand Consulting, 2022. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Pakka Coffee Shop PROFILE: Pakka is also equal to the meaning of punch card, like to drink food and fun we often seek in the social platform, and gradually the word punch card has become a buzzword. We like coffee and we are gradually realizing the freedom of coffee, and pakka is taking shape on the ground. We hope to interpret our coffee culture and trendy culture through a coffee shop or a community store in the city of Shantou. Rather than "riding the wave" or "rapids", we choose to work with a group of like-minded people to create a place of leisure and relaxation for all people in the city. |
| AWARD DETAILS | |
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Pakka Coffee Shop Brand Image by Sersen Shenzhen Brand Consulting is Winner in Graphics, Illustration and Visual Communication Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Sersen Shenzhen Brand Consulting. · Click here to register inorder to view the profile and other works by Sersen Shenzhen Brand Consulting. |
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