DESIGN NAME: Herself
PRIMARY FUNCTION: Illustrations
INSPIRATION: Until today, Chinese females still suffer sexual prejudice from society in life and work. Such a traditional prejudice fetters their thought so that they lose the courage to face problems and social relations. This series of illustrations build an ideal image of feminism via the relaxed postures of characters and flowers, which spur women to break free from the social stereotypes of females.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: This series of illustrations depict female characters combined with flowers to show their relaxed postures, thereby conveying feminist thought so as to encourage women to pursue their own personality and confidence.
OPERATION / FLOW / INTERACTION: Multiple flowers and an animal element are introduced into this series of illustrations centered on female leading. Against the pure white background, the simple brushwork and color blocks highlight the center, which enable viewers to pay more attention to relaxed postures rather than female figure and appearance.
PROJECT DURATION AND LOCATION: The project started in Guangzhou in June 2019 and was completed in Guangzhou in June 2022
FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design
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PRODUCTION / REALIZATION TECHNOLOGY: Drawn by illustrators using computer software, this series of illustrations can be used as posters, or printed as a pattern on daily supplies like packaging for skin care products.
SPECIFICATIONS / TECHNICAL PROPERTIES: Illustrations can be applied to different sizes of posters and creative products.
TAGS: Illustration, Feminism, Graphics symbols, Artistic characteristic, Visual Culture
RESEARCH ABSTRACT: With the high frequency of topics about feminism, more women know how to love themselves, who are willing to admire and please themselves. Women can choose whatever they want from diversified female roles, such as career women, wives and mothers or the unmarried pursuing the freedom of love. Based on that, this series of illustrations aims to redefine women, and to discover and present the commonness of confident women.
CHALLENGE: The greatest challenge for this series of illustrations lies in how to break the traditional style of feminist illustrations and utilize a simple style to deliver an idea that women should pay more attention to themselves for confidence building. Hence, the series of illustrations focus on female personality, and endow girls in illustrations with distinctive personalities to convey the brand concept of healthy beauty in both spirit and flesh.
ADDED DATE: 2022-06-25 06:02:14
TEAM MEMBERS (1) : Manzhi Li
IMAGE CREDITS: Manzhi Li, 2022.
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