Artsmuzeum Branding by Jessica Yang - WeBranding Global |
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| DESIGN NAME: Artsmuzeum PRIMARY FUNCTION: Branding INSPIRATION: The ArtsMuzeum online gift shop collaborates with museums worldwide by blending historical and modern art to bridge the gap between the past and present. Drawing upon this idea, a logo is designed that visually represents the combination of historical art and modern society through its gothic yet bold fonts and seemingly infinite although squared frame. UNIQUE PROPERTIES / PROJECT DESCRIPTION: ArtsMuzeum is dedicated to preserving exquisite, historical moments in time, making them more accessible through modern products, and exhibiting the deep-seated connection, people's lives have with art. When designing the logo, it wanted to capture classical stylings while pairing it with a more contemporary artistic approach to spark interest in distant works of art and show how they are still relevant today. OPERATION / FLOW / INTERACTION: The masses could capture what ArtsMuzeum represents through the design's names, lines, and patterns. The name's visual appearance is strengthened by shortening its length and presenting it in arranged creative blocks. The lining of the logo is boundless, timeless, and modernized to help the audience recognize and understand the brand. Finally, the pattern of the text is a totem of composing letters, a unique imprint that hides the construction of negative and positive space, making the text graphic. PROJECT DURATION AND LOCATION: June 2022 / New York City FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: With the spirit of sharing art with the public, the modern style logo is designed with a concise and solid pattern. The visual identity highly applies to the brand website, stationary and various promotional materials. ArtsMuzeum aims to get in touch with the local and international masses, and makes artistic products integrate into people's lives. SPECIFICATIONS / TECHNICAL PROPERTIES: ArtsMuzeum aims to build a bridge between historical art and modern life, from artifacts to merchandise. An artistic modern online gift shop connects the past and present to share the same world. TAGS: Gift Shop, Brand Identity, Logo Design, Brand IP, Modern, Customized Gifts, Online Store, Artwork, Museum RESEARCH ABSTRACT: ArtsMuzuem helps shape the audience's understanding of the arts and keeps distant works of art relevant. Since ArtsMuzuem is not an ordinary gift shop, existing only online, it was necessary to emphasize the historical nature of a museum and the convenience of selling delicate products to help keep historical art alive in modern society. While browsing the online gift shop, people feel like having a real-life experience of walking through a museum rather than just shopping. Essentially, creating more accessible ways for people to enjoy historical art in their daily lives, just as Artsmuzeum does, was the basis of its research and branding initiatives. CHALLENGE: It was finding the perfect blend of representing historical and modern art that not only captures an onlooker's attention but helps to understand how past and present art are forever intertwined. ADDED DATE: 2022-06-16 18:06:58 TEAM MEMBERS (2) : Creative Director: Jessica Yang and WBG Creative Center IMAGE CREDITS: WeBranding Global LLC |
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| Visit the following page to learn more: https://artsmuzeum.com/ | |||||
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NAME: WeBranding Global PROFILE: Here at WBG, we offer business analytics and business operation management for clients around the globe. Act locally. Think global. We are multinational enterprising experts spanning industries, markets, and countries. We are designers crafting state-of-the-art marketing and branding for full product execution and expansion. We are Strategic partnerships with knowledge of specialized markets and production. |
| AWARD DETAILS | |
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Artsmuzeum Branding by Jessica Yang-Webranding Global is Winner in Graphics, Illustration and Visual Communication Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Jessica Yang - WeBranding Global. · Click here to view the profile and other works by Jessica Yang - WeBranding Global. |
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