Villa Sorra Branding by Amr Ibrahim Mousa |
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| DESIGN NAME: Villa Sorra PRIMARY FUNCTION: Branding INSPIRATION: The logo refers to the historical, architectural, and landscape characteristics of the Villa. The logo creation is a mirror. It is a symbol that shows the values of the area of Emilia and Italy to the world. It is the business card that will be imprinted in people’s memory. It will create a sense of awareness and belonging. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Branding for Villa Sorra which is situated in the heart of the countryside of Emilia. It is surrounded by trails of fog wounding their way through the morning light and the checkerboard created by peasants’ hard work. It is a pleasant and almost enchanted place. It is a gem that tells a story made by peculiar legends, protected animals, and grapes that become world-renowned Made in Italy's excellences: the Tortellini, the Balsamic Vinegar, and the Parmigiano Reggiano cheese. OPERATION / FLOW / INTERACTION: It is a branding identity for a historical Villa in Italy to preserve and innovate. It will promote cultural, didactic and tourist activities working hand in hand with numerous local associations, the University of Modena and Reggio Emilia and the high school Istituto di Istruzione Superiore per l’agricoltura e l’ambiente “Lazzaro Spallanzani”. PROJECT DURATION AND LOCATION: The project started in April 2020 in Egypt and finished in June 2020 in Egypt. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Hand Sketches, Adobe Photoshop, Adobe Illustrator, Adobe Indesign, Autodesk 3Ds Max, Corona Renderer SPECIFICATIONS / TECHNICAL PROPERTIES: Business Cards: 55 x 85 mm, A4 Envelope and Letterhead, Wine Bottle: 1.5L, A1 Street Posters TAGS: Branding identity, design, logo, Food academy branding, Emilia, Italian food, food RESEARCH ABSTRACT: After studying the history of the Villa, we knew that the garden of the villa is a remarkable example of a historical park. It will be a real open-air monument. Moreover, it is a significant testament to the Italian culture and artistic heritage. Also the Architecture, Villa Sorra is a great example of the Emilian baroque style. The design is perhaps by Giuseppe Antonio Torri and his pupil Francesco Maria Angelini. CHALLENGE: The longest part was finding the perfect illustration to represent each department in the Villa. ADDED DATE: 2022-03-30 16:50:03 TEAM MEMBERS (1) : Amr Ibrahim Mousa IMAGE CREDITS: Amr Ibrahim Mousa / MOUSA studio |
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| Visit the following page to learn more: http://instagram.com/amritect | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Amr Ibrahim Mousa PROFILE: - |
| AWARD DETAILS | |
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Villa Sorra Branding by Amr Ibrahim Mousa is Winner in Graphics, Illustration and Visual Communication Design Category, 2021 - 2022.· Press Members: Login or Register to request an exclusive interview with Amr Ibrahim Mousa. · Click here to register inorder to view the profile and other works by Amr Ibrahim Mousa. |
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