DESIGN NAME: Lenza Lenzy Clothes Clinic
PRIMARY FUNCTION: Brand Design
INSPIRATION: Lenza Lenzy is the first and currently the only clothes clinic in Iran. Lenza Lenzy is committed to provide distinguished services with the highest quality. all garments feel better in Lenza Lenzy clothes clinic. This few sentence where things that drive us to work on this project. Lenza Lenzy is very special because there is not any competitor for it in Iran and there is only three or four clothes clinics exist in around the world. So, we put all of our ability, knowledge and love in this project
UNIQUE PROPERTIES / PROJECT DESCRIPTION: Lenza Lenzy branding and brand identity design is one of our great best projects that we worked on it with all of our love and inspirations. Lenza Lenzy project made with a very deep layer of branding. We started working on this project by brand naming then write a brand story and still working until staff training finished. We designed many things for this project such as: Brand book, Logo guideline, Vi book, Decoration, Motion graphics, Brand Story, Advertising and etc.
OPERATION / FLOW / INTERACTION: Lenza Lenzy cloth clinic is a place to brings a good sence for their customers and clothes. This clinic is truly like a hospital for all type of clothes.
PROJECT DURATION AND LOCATION: Start: Apr 2020 End: Dec 2021
FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design
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PRODUCTION / REALIZATION TECHNOLOGY: We used many materials and techniques for making visual identity of this project such as: Paper, Fabric, Offset printing, Digital printing, Stickers, Wood and etc.
SPECIFICATIONS / TECHNICAL PROPERTIES: Lenza Lenzy had a 120m x 30m of clothes clinic
TAGS: Clothes clininc, Branding, brand design, brand story
RESEARCH ABSTRACT: There are a lot of researching program for this project.
CHALLENGE: The main and important challenge of this project researching program is about that there was not exist any clothes clinic before this project. So we had to create many things.
ADDED DATE: 2022-03-29 09:47:25
TEAM MEMBERS (5) : Deign director: Iman Ale Mozaffar, Creative director: Matin Mirzaei, Strategy manager: Kianoosh Atashi, Copywriter: Saman Sedighzadeh and Illestrator: Matin Mirzaei
IMAGE CREDITS: Wallrus design studio
PATENTS/COPYRIGHTS: Copyright 2020 Lenz Lenzy clothes clinic. All right reserved.
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