Devynerios Labels by Asta Kauspedaite

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DESIGN DETAILS
DESIGN NAME:
Devynerios

PRIMARY FUNCTION:
Labels

INSPIRATION:
We started with the first challenge - clear unification of the products into a single family. All three beverages are united by a few key messages: natural ingredients, herbs and plants, and mysticism. This is why the motif of plants and herbs is dominant in the design of all of the products. A new symbol has also been created as a unifying element. It underscores the pagan legend - the role of the three planes - the underworld, the earth and the sky.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Devynerios is a family of unique herbal liqueurs that is the category leader in Lithuania. They represent Lithuania, unique production methods and recipes based on natural ingredients. Each product is unique and different. The key distinctions are also reflected in the label designs. Originalios design communicate authenticity. Zalios is multi-layered and rich - immersing you into the mystical world of herbs. Raudonos - courage and youthfulness are reflected using asymmetry and vivid colours.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
Release date: July 2021

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Flexo printing, hot foil, embossing

SPECIFICATIONS / TECHNICAL PROPERTIES:
Dimensions: 75 (w) x 250 (h) x 50 (d) mm.

TAGS:
Unique, herbal, liqueur, Lithuanian, Studija Creata

RESEARCH ABSTRACT:
-

CHALLENGE:
With the growth of Devynerios brand, the strengthening of sales in export markets, and the increasing restrictions on marketing communications, there was a need to highlight the roles of all three products in Devynerios family. Since all of the products are different in terms of their recipes, herbal compositions, serving recommendations and target audiences, that is exactly what we wanted to emphasise - the uniqueness and strengths of each of the products.

ADDED DATE:
2022-03-28 11:40:35

TEAM MEMBERS (1) :
Asta Kauspedaite and Jurate Paulauskiene.

IMAGE CREDITS:
Edgaras Marozas

Visit the following page to learn more: http://www.creata.lt/
CLIENT/STUDIO/BRAND DETAILS
NAME:
MV GROUP

PROFILE:
MV GROUP is one of the largest business groups in the Baltic States, founded in 1992. From a small mineral water business, over the decades it has developed into a dynamic and innovative group of companies in 4 sectors. The production sector is represented by Stumbras, Alita, Anykščių Vynas, and Gubernija factories, distribution in Lithuania, Latvia, Estonia, and Poland is managed by MV GROUP Distribution companies Mineraliniai Vandenys, MV Latvia, MV Eesti, and MV Poland, logistics is managed by the MV GROUP Logistics company, and retail is managed by the Bottlery and Nespresso stores.

NOMINATION DETAILS

Devynerios Labels by Asta Kauspedaite is a Nominee in Packaging Design Category.

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AWARD DETAILS

Devynerios Labels by Asta Kauspedaite is Winner in Packaging Design Category, 2021 - 2022.



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