87MM Ilsang Font Design by Sunghoon Kim |
Home > Winners > #139447 |
 |
|
||||
| DESIGN DETAILS | |||||
| DESIGN NAME: 87MM Ilsang PRIMARY FUNCTION: Font Design INSPIRATION: The font of 87MM Ilsang is designed with consideration for the daily value pursued by the 87MM brand. Ordinary days that repeat every day gather to create a daily life. However, even if he repeat the same pattern, He wanted to create a font where he could discover new meanings and fun in ordinary things in his daily life and feel the specialty of something a little different. Therefore, 87MM Ilsang has a unique color of 87MM in its ordinary textual Min-Buri (Sans Serif) font. UNIQUE PROPERTIES / PROJECT DESCRIPTION: He designed a dedicated font for 87MM, a Korean fashion brand. 87MM is Korea's leading fashion brand that creates a daily culture through sense and wit. To commemorate the 10th anniversary of the brand's launch in 2011, he has designed a dedicated font that can show the identity of 87MM. Anyone who likes 87MM and enjoys it can download and use it for free. OPERATION / FLOW / INTERACTION: The value of daily life in the 87MM brand is special. In 2021, to mark the 10th anniversary of its establishment, fonts, an important means of expression that he use on a daily basis, were reinterpreted into the wit possessed by 87MM and introduced into two fonts: 87MM Ilsang Regular and 87MM Ilsang Oblique. Through fonts, he wants to evoke the importance of daily life, become the beginning of people who are interested in fashion, and become a brand that shares daily life. PROJECT DURATION AND LOCATION: The project began in Seoul, South Korea in March 2021 and ended in January 2022. You can download and use the font for free from January 2022. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: 2 Variations (Regular, Oblique) / Hangeul 2,782 letters / Latin Alphabet 214 letters / Symbol 838 letters / Multi glyph TAGS: 87MM, brand font, font, design, graphic, typography RESEARCH ABSTRACT: When designing fonts, it is common to expand the font family to thickness. However, in East Asia, along with Korean fonts, there is no concept of Western italic fonts or oblique fonts due to the culture of writing using brushes and writing in the vertical direction. Therefore, the font family was intended to be expanded to general and inclined bodies, not to be expanded by thickness. The oblique font in Korean is the first font to be attempted in Korea. CHALLENGE: By interpreting the numbers 8 and 7 as the ratio and angle of the font, the area of the letters was designed as a space of 8:7, and the size of the closed letters among the consonants of Hangeul was adjusted using this ratio. The 8° and 7° angles were used as morphological elements such as a stem and a conclusion to harmonize the characteristics of handwriting that appear when writing sideways. ADDED DATE: 2022-03-19 09:49:09 TEAM MEMBERS (2) : Creative Director: Kim Sunghoon and Font Designer: Ku Moa IMAGE CREDITS: Kim Sunghoon |
||||
| CLIENT/STUDIO/BRAND DETAILS | |
 |
NAME: 87MM PROFILE: Just as everyday days are not all the same days, They want to discover new meanings and fun in everyday ordinary things and feel the speciality of something slightly different. 87MM is trying to express daily life through various art cultures such as movies and documentaries beyond fashion design. Through these daily lives, 87MM is Korea's leading fashion brand that creates daily culture with senses and wit. |
| AWARD DETAILS | |
 |
87mm Ilsang Font Design by Sunghoon Kim is Winner in Graphics, Illustration and Visual Communication Design Category, 2021 - 2022.· Press Members: Login or Register to request an exclusive interview with Sunghoon Kim. · Click here to register inorder to view the profile and other works by Sunghoon Kim. |
| SOCIAL |
| + Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit |
Did you like Sunghoon Kim's Graphic Design?
You will most likely enjoy other award winning graphic design as well.
Click here to view more Award Winning Graphic Design.
  |
 |
