Orange Has a Bright Future Illustration by Weimiao Du and Yu Li

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DESIGN DETAILS
DESIGN NAME:
Orange Has a Bright Future

PRIMARY FUNCTION:
Illustration

INSPIRATION:
Many people may not know much about the life of oranges. My hometown Ganzhou is located in the southernmost part of Jiangxi, China. Our navel oranges are exported overseas. Our creative inspiration comes from the growth state of Gannan navel orange in spring, summer, autumn and winter. We hope that through IP images and illustrations, more people can understand the growth and changes of navel orange in four seasons and Gannan navel orange.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Taking Gannan navel orange as the element for IP design and illustration design, the illustration shows the four growth states of navel orange in spring, summer, autumn and winter, depicts the unique geographical environment, mountains, low hills and red soil of Gannan navel orange, makes the navel orange IP image deeply rooted in the hearts of the people, and uses the IP image and illustration as patterns in the appearance of cultural and creative products.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
-

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
-

RESEARCH ABSTRACT:
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CHALLENGE:
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ADDED DATE:
2022-02-28 13:57:43

TEAM MEMBERS (2) :
Designer: YU LI、HONG TING LI and Creative Director:WEI MIAO DU

IMAGE CREDITS:
Weimiao Du and Yu Li, 2021.



CLIENT/STUDIO/BRAND DETAILS
NAME:
Weimiao DU

PROFILE:
Many people may not know much about the life of oranges, Ganzhou is located in the southernmost part of Jiangxi, China, where navel oranges are exported overseas. The inspiration for the creation comes from the growth state of Gannan navel orange in the four seasons of spring, summer, autumn and winter, with oranges as an IP image, the illustration depicts the hills, mountains and farm scenes in Gannan Province, hoping that through IP image and illustration, more people can understand the growth and change of navel oranges in all seasons, and can understand Gannan navel oranges.



NOMINATION DETAILS

Orange Has a Bright Future Illustration by Weimiao Du and Yu Li is a Nominee in Graphics, Illustration and Visual Communication Design Category.

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AWARD DETAILS

Orange Has a Bright Future Illustration by Weimiao Du and Yu Li is Winner in Graphics, Illustration and Visual Communication Design Category, 2021 - 2022.



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