Little Fairy Illustration by Tingting Jing

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DESIGN DETAILS
DESIGN NAME:
Little Fairy

PRIMARY FUNCTION:
Illustration

INSPIRATION:
Inspiration comes from the combination of traditional culture and modern design. In today's rapidly developing era, traditional culture should also be updated. Based on the association of different tonality of flowers, and then design their anthropomorphic images, the picture can make more people know and be familiar with the beauty of Traditional Chinese culture

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This is a series of illustrations of flower fairies, which are presented in the form of Chinese traditional dress cheongsam through the personification of flowers, and then convey the beauty of Traditional Chinese culture

OPERATION / FLOW / INTERACTION:
The key is a strong impact that attracts the public, and a high aesthetic effect attracts people's aesthetic interest.

PROJECT DURATION AND LOCATION:
Little fairy launched in China 2022.

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
The series of illustrations are drawn by illustrators using computer software. The use of computer design using a high level of relief technology from the production, showing the details of an exquisite illustration.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size::1800mm (H) x 800mm (W), 300dpi, cmyk.

TAGS:
Flower fairy series, flowers, Cheongsam, Republic of China, illustrations, relief

RESEARCH ABSTRACT:
Flower fairy series of illustrations will be in the image of Chinese traditional cheongsam women personified image design. After studying the characters, feelings and styles represented by different flowers, the designer used computer vector rendering technology to draw a series of flower personification. The work simulates the form of ancient people in the window in the way of frame, creating a proper sense of space in the picture. Meanwhile, in pattern design, both sides of the frame are redesigned according to traditional Chinese patterns, and presented in bas-relief form. Through print and Internet dissemination, so that people can better understand the artistic beauty of traditional Chinese culture.

CHALLENGE:
How to match the tonality of different flowers with the human images in the design process is a process worthy of in-depth study. In the design, keywords are extracted from different flower images and feelings, and then the keywords are matched with human beings for redesign

ADDED DATE:
2022-02-28 07:47:44

TEAM MEMBERS (1) :
Art direction: Huo Kai, designer: Jing Tingting

IMAGE CREDITS:
Image #1 : Illustration Huo kai&Jing Tingting, 2022.
Image #2 : Illustration Jing Tingting, 2022.
Image #3 : Illustration Jing Tingting, 2022.
Image #4 : Illustration Jing Tingting, 2022.
Image #5 : Illustration Jing Tingting, 2022.



CLIENT/STUDIO/BRAND DETAILS
NAME:
Northeastern University of China

PROFILE:
Northeastern University (NEU) was founded on April 26, 1923.Northeast University is one of the key universities of "double first-class", "985 Project" and "211 Project" in China. In its history of over 90 years, the university has formed its unique spirit: “Striving constantly for improvement and behaving in conformity with truth”.The university is situated in Shenyang, the central city of the Northeastern China, and it also has a campus in Qinhuangdao City, Hebei Province. The university occupies a total area of 2,550,000 square meters, of which the architectural area amounts to 1,680,000 square meters.



NOMINATION DETAILS

Little Fairy Illustration by Tingting Jing is a Nominee in Graphics, Illustration and Visual Communication Design Category.

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AWARD DETAILS

Little Fairy Illustration by Tingting Jing is Winner in Graphics, Illustration and Visual Communication Design Category, 2021 - 2022.



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