Miepu Diary Ikon by Guangzhou Kemei Commodity Co., Ltd.

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DESIGN DETAILS
DESIGN NAME:
Miepu Diary

PRIMARY FUNCTION:
Ikon

INSPIRATION:
The Diary is to bring you a more interesting, cute and fashionable personalized IP through the integration of fairy tales and trend culture.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Miepu Diary is an illustration art work that combines modern trend culture and classic children's stories. With the fairy tale style, the designer combines a brave, cute, lucky, foodie rabbit girl with a chubby poop-poop cat, creating a lovely and charming cartoon image.

OPERATION / FLOW / INTERACTION:
Based on "Duoduo", the protagonist of this diary, the design team integrates four world-famous fairy tales and draw 4 different theme designs with modern painting, which can be flexibly applied to various posters, clothing and related products.

PROJECT DURATION AND LOCATION:
-

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
Hand drawing, illustration, fairy tales, and fashion trends.

RESEARCH ABSTRACT:
Besides being cute and docile in the eyes of human, rabbit is one of the animals most frequently appearing in fairy tales all over the world. Secondly, in recent years, due to a sensational domestic animation comparing rabbit to Chinese, the element rabbit often carries the metaphor of Chinese/Chinese-made in the network, which coincides with the positioning of the brand.

CHALLENGE:
In the design process, the biggest problem faced by this work is the choice between "the same" and "the different" designs with different themes. As the modern society generally tends to be concise in the commercial aesthetics design, how to choose between conciseness of pictures, IP characterization, recognition and difference of themes has become a great challenge that the design team has to face in design.

ADDED DATE:
2022-02-28 01:01:25

TEAM MEMBERS (1) :


IMAGE CREDITS:
Guangzhou Kemei Commodity Co., Ltd., 2021.

CLIENT/STUDIO/BRAND DETAILS
NAME:
Guangzhou Kemei Commodity Co., Ltd.

PROFILE:
Since Guangzhou Kemei Commodity Co., Ltd. was founded in 2011, it has kept thriving and owned a variety of mature brands such as CMSH and K-banny up to now. It is a comprehensive enterprise which specializes in R&D, design, production and sale of daily necessities. It insists on self-developed products, the standard management system and systematic QA, and focuses on a creative and entertaining design style in a brand-new form.

NOMINATION DETAILS

Miepu Diary Ikon by Guangzhou Kemei Commodity Co., Ltd is a Nominee in Graphics, Illustration and Visual Communication Design Category.

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AWARD DETAILS

Miepu Diary Ikon by Guangzhou Kemei Commodity Co., Ltd is Winner in Graphics, Illustration and Visual Communication Design Category, 2021 - 2022.



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