Now Album Design by Yijia Xie |
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| DESIGN NAME: Now PRIMARY FUNCTION: Album Design INSPIRATION: Growing up in China, I deeply love China's extensive and profound culture. By practicing calligraphy, I understand Chinese characters are not just a carrier of information but also a beautiful art per se. There are thousands of forms of Chinese characters, and each of them is infused with history. As a designer, I'm eager to discover more possibilities for the future of Chinese character design. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This album explores the musician's self-awareness, beliefs, truth, and choice. Six songs in the album respectively tell six stories of him about dreams, growth, and love. I explored integrating Chinese characters with modern design in the album design while taking the most meaningful Chinese character in each song title, like Universe, Rain, Believe, Eyes, Moon, Star. Then I experimentally discovered a new creative form merging Chinese characters, collage, and generative coding. OPERATION / FLOW / INTERACTION: I inserted the elements separately into computer programming and generated thousands of different new graphics. The generative collages were used on the packaging design for the new album. So everyone receives a unique packaging wrap. Then I fused Yuli's music with these moving collages. I love experimenting with random collisions and producing mint and exciting things. Mixing traditional elements and modern technology delivers surprising outcomes and also brings balance between randomness and order. PROJECT DURATION AND LOCATION: September 2021 - January 2022 |
PRODUCTION / REALIZATION TECHNOLOGY: Print Design / Digital Collage / package design / generative coding SPECIFICATIONS / TECHNICAL PROPERTIES: Width: 4.25in X Height: 4.25in TAGS: Album Design, Graphic Design, Typography, Generative Coding, Print Design RESEARCH ABSTRACT: This album design is trying to explore a new possibility between Chinese characters, typography, graphics, collages, and Computing. I experimentally combine the traditional design practice with the new technology "generative coding" to create the whole album packaging, including six EP cover designs, lyrics book designs, and album package designs. CHALLENGE: One of the most challenging parts is combining each Chinese character with the graphics and images to tell a better story. ADDED DATE: 2022-02-27 16:47:58 TEAM MEMBERS (1) : Designer: Yijia Xie IMAGE CREDITS: Yijia Xie, 2021. |
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NAME: Yijia Xie PROFILE: Yijia Xie is an NYC-based visual designer, creative coder, and futurist interested in branding, creative coding, and typography. She works with creative agencies and tech companies/startups to help them bring unique ideas to life with design and technology. She currently works at IBM Research and previously at &Walsh. |
| AWARD DETAILS | |
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Now Album Design by Yijia Xie is Winner in Graphics, Illustration and Visual Communication Design Category, 2021 - 2022.· Press Members: Login or Register to request an exclusive interview with Yijia Xie. · Click here to register inorder to view the profile and other works by Yijia Xie. |
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