Plasma Sf Typeface Design by Paul Robb

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DESIGN DETAILS
DESIGN NAME:
Plasma Sf

PRIMARY FUNCTION:
Typeface Design

INSPIRATION:
The idea behind the font was the brutalist architecture around the Southbank in London. Using the idea of the form found of negative circles constructed within the building, and the strong blocks and dramatic triangles of light. The font is an ever ending construction project with infinite combinations both in upper and lowercase glyphs

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Plasma is a stylistic modular font developed to give freshness to graphic projects. The font includes diverse and versatile styles of an extensive character set with over 80 alternative glyphs allowing glyph mixing, griving the typeface a unique personality. The font is perfect for branding communications giving a distinct visual balance. The Specimen book was developed as a short run for the first 20 designers to buy the font.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
July- September 2021

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
256 pages full colour, hard-backed book

TAGS:
Font design, Branding, Identity, Type design

RESEARCH ABSTRACT:
Research photography and onsite sketching

CHALLENGE:
The main challenge was to interpret the 3 simple forms and to develop them into a dynamic contempory font

ADDED DATE:
2022-02-25 17:46:13

TEAM MEMBERS (2) :
Paul Henry Robb and Moira Bartoloni

IMAGE CREDITS:
Paul Henry Robb

PATENTS/COPYRIGHTS:
Paul Henry Robb

Visit the following page to learn more: https://www.s6foundry.com/fonts/sf-plasma/


CLIENT/STUDIO/BRAND DETAILS
NAME:
S6 Foundry

PROFILE:
S6 Foundry develops creative fonts by designers for designers. They are an independent contemporary digital type foundry crafting bespoke and retail typefaces for use in digital and print applications. They are represented throughout the world on the best font platforms.



NOMINATION DETAILS

Plasma Sf Typeface Design by Paul Robb is a Nominee in Graphics, Illustration and Visual Communication Design Category.

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AWARD DETAILS

Plasma Sf Typeface Design by Paul Robb is Winner in Graphics, Illustration and Visual Communication Design Category, 2021 - 2022.



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COMMENTS
Giulia Esposito Comment #15402 on December 28, 2022, 1:15 am
I'm absolutely in awe of the stunning work that has been done with Plasma Sf. The design is extremely beautiful and unique, capturing the eye of anyone who takes the time to appreciate it. The thought and effort that must have gone into creating such a stunning typeface design is remarkable. I'm truly inspired by the creativity and attention to detail that has gone into this project. It's an amazing achievement and a great example of how design can be both aesthetically pleasing and functional. Congratulations to Paul Robb for this outstanding work!
Adam Harris Comment #86191 on January 4, 2023, 12:32 pm
I am absolutely in awe of the work that has won the A' Design Award - what an incredible feat! This typeface design with its extensive character set and over 80 alternative glyphs looks incredibly impressive and is a great example of how design can be used to make a statement. The idea behind it, inspired by the brutalist architecture of London's Southbank, is so clever and innovative. The research and challenges that went into creating this typeface must have been immense and it's wonderful to see the hard work so beautifully rewarded. Congratulations on such a great achievement!
Chloe Turner Comment #92195 on January 4, 2023, 6:55 pm
It's incredible to see how a seemingly mundane everyday object like a font could be so creative and inspiring. The Plasma Sf font is a testament to how design can be used to create something unique and captivating. The way the font has been constructed using the form of negative circles, strong blocks and dramatic triangles of light to reference the brutalist architecture of Southbank, London is truly remarkable. It's amazing to see how the font can provide an ever-changing combination of upper and lowercase glyphs. This is truly a work of genius and I'm glad that it has been recognized with an A' Design Award.
Elisabeth Clark Comment #95086 on January 4, 2023, 11:18 pm
Well done Paul Robb! I'm so delighted to see that your work "Plasma Sf" has won the A' Design Award. Your design is truly unique and inspired; it truly demonstrates the strength of your creativity. Your research and attention to detail with the brutalist architecture around the Southbank in London is clearly visible, and the font you have developed is truly versatile and visually balanced. You have created a typeface that is perfect for branding communications, and the Specimen book is a great addition to the font. Congratulations on your success, it is well-deserved!

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