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| DESIGN DETAILS |
DESIGN NAME:
Type Specimen Alskar
PRIMARY FUNCTION:
Typeface
INSPIRATION:
The inspiration for the typeface was to design a character set with a contemporary feel with a strong aesthetic feel of the Brutalist movement. The idea was to develop a versatile font that would give the right visual consistencies to brand ranging from high fashion to artistic communications
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Alskar sans is an elegant contemporary wide sans serif typeface with strong stylistic geometric authentic contrasts, drawing on the aesthetics and representing the shifting contemporary aesthetics. The type specimen was printed as a newspaper A2 (folded and sent as A$) and presents the type face with a modern feel and experience.
OPERATION / FLOW / INTERACTION:
The specimen was sent to existing and potential design customers.
PROJECT DURATION AND LOCATION:
The type face was developed from September 2021 and release January 2022.
FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design
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PRODUCTION / REALIZATION TECHNOLOGY:
The final specimen was printed on newspaper stock in CMYK
SPECIFICATIONS / TECHNICAL PROPERTIES:
The project was designed in A2 spreads, folded to A4
TAGS:
Font design, Branding, Identity, Type design
RESEARCH ABSTRACT:
We researched the Brutalist movement in both architectural and visual arts.
CHALLENGE:
The challenge was to interpret mainly an architectural movements and design a typeface that would visually feel correct within that genre.
ADDED DATE:
2022-02-25 08:25:36
TEAM MEMBERS (2) :
Paul Henry robb and Moira Bartoloni
IMAGE CREDITS:
Paul Henry Robb
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| COMMENTS |
| Giulia Esposito |
Comment #15376 on December 28, 2022, 1:06 am |
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I am delighted to view the incredible work of Paul Robb and Moira Bartoloni which has been awarded the A' Design Award. Their Typeface titled "Type Specimen Alskar" is a true example of innovation and creativity. It showcases the perfect combination of modern techniques and traditional methods. I am particularly impressed with the attention to detail and the remarkable use of typography which make it aesthetically pleasing. This work is truly deserving of the prestigious award. Congratulations to Paul Robb and Moira Bartoloni!
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| Paul Williams |
Comment #64780 on January 4, 2023, 12:15 am |
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The Type Specimen Alskar is a remarkable design achievement. The design draws on the aesthetics of the Brutalist movement and provides a modern feel to the visual experience. Paul Robb and Moira Bartoloni have created a typeface with strong stylistic geometric authentic contrasts, making it versatile enough to be used in a variety of contexts ranging from high fashion to artistic communications. The design is a testament to their creative and research skills, as they have interpreted the architectural movement and successfully created a typeface that feels visually correct within that genre. It is truly inspiring to see such a great work be rewarded with the A' Design Award and it is a testament to the creativity and hard work put into this incredible design.
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| Paul Phillips |
Comment #75724 on January 4, 2023, 5:26 am |
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I am absolutely in awe of the Type Specimen Alskar by Paul Robb and Moira Bartoloni. Its modern and elegant design is simply breathtaking. With its strong stylistic geometric contrasts and its representation of the shifting contemporary aesthetics, it is easy to see why it stands out. I'm especially impressed by how the typeface was printed as a newspaper A2, providing a unique and modern feel to the work. It is a true testament to the skill and creativity of Paul Robb and Moira Bartoloni.
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| Elena Petrenko |
Comment #78837 on January 4, 2023, 7:06 am |
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The modern and versatile typeface of Alskar Sans is a perfect representation of the Brutalist movement.
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| Adam Harris |
Comment #86136 on January 4, 2023, 12:29 pm |
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I am absolutely blown away by the creativity and originality of Type Specimen Alskar and its success in winning the A' Design Award! The work is a brilliant example of how a modern, stylized typeface can capture the shifting contemporary aesthetics of the Brutalist movement. The research that went into the design and development of this typeface is a testament to the dedication of the designers to bring their vision to life. The use of strong geometric contrasts in the design gives Type Specimen Alskar an elegant and sophisticated feel, making it perfect for a wide range of applications from high fashion to artistic communications. Congratulations on the success of Type Specimen Alskar and for winning the A' Design Award!
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| Chloe Turner |
Comment #92145 on January 4, 2023, 6:51 pm |
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What an incredible accomplishment! I am so inspired and amazed by the beautiful design of the Type Specimen Alskar typeface. The Brutalist aesthetic is so strong and contemporary, yet it still has a timeless feel. This typeface is so versatile, making it an ideal choice for brands from high fashion to artistic communications. I'm simply in awe of the level of detail and creativity that went into this work. It's no surprise that it was awarded with the A' Design Award. Congratulations Paul Robb and Moira Bartoloni!
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| Mark Allen |
Comment #94167 on January 4, 2023, 9:40 pm |
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Congratulations to the winner of the A' Design Award in Graphics, Illustration and Visual Communication Design Category for their unique and inspiring typeface. This typeface is a great example of how contemporary aesthetics can be combined with strong stylistic geometric contrasts to create a compelling visual experience. The typeface was carefully researched and interpreted to draw on the aesthetics of the Brutalist movement, resulting in a versatile font that can be used in a variety of brand contexts. It is a testament to the designer's skill and dedication that they were able to successfully create this typeface and bring it to life through a modern newspaper format.
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| Elisabeth Clark |
Comment #95063 on January 4, 2023, 11:13 pm |
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Congratulations to Paul Robb and Moira Bartoloni for their incredible achievement in winning the A' Design Award with their work “Type Specimen Alskar”! This typeface stands out with its unique aesthetic and strong stylistic geometric contrasts that perfectly embody the contemporary shifting aesthetics. Their hard work and dedication to researching the Brutalist movement and fusing it with modern visuals and feel is truly commendable and it's no surprise that they won the award. The creative minds behind this typeface have truly created something special and I can't wait to see what they come up with next!
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