Wu Sian Commercial Teahouse by Gong Cha California and Vinci Solution

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DESIGN DETAILS
DESIGN NAME:
Wu Sian

PRIMARY FUNCTION:
Commercial Teahouse

INSPIRATION:
Tea is a fountain of inspiration, transforming each day into a leisurely journey of taste. Tea, Companion, Art, Taste, and Moment meld together to form the essence of Gong cha and shape the world's culture of tea. Gong cha ponders how to best brew modest happiness and relaxation in a small cup for your day-to-day life. Gong cha ponders how to provide a space for a sip of laughter with loved ones and share the stories of tea drinking culture easily and enjoyably with many people.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This project is named "Wu Sian" which means limitless in Chinese characters, which also shows the ambition of Gong cha global expansion to be number one. The design "Wu Sian 2021" is based on Gong cha global standards, which contain Gong cha core values: Tea, Companion, Art, Taste, and Moment meld to form the essence of Gong cha and shape the world's culture of tea.

OPERATION / FLOW / INTERACTION:
An inviting, modern layout with natural wooden color and texture brings a comfortable and sentimental mood. The teahouse uses a Gong cha specific brand signature pattern to emphasize the brand image. The use of warm colors from the counter space indirect lighting gives a harmonizing impression. Gong cha allows the customers to easily choose and understand our products using various visual materials such as the menu board and signage. The efficient working line makes work and service more accessible.

PROJECT DURATION AND LOCATION:
The project started in October 2021 and the completed date is TBD. Located in Santee, California, USA.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
The exterior project includes a store signboard, an awning, an ivory lighting panel, a dark gray frame of the windows and the outer wall, and the door, which has the Gong cha wordmark engraved on it. The interior consists of an open space hall, counter, kitchen, sub kitchen, and furniture. The teahouse emphasizes a comfortable first impression and the attractiveness of logo design by using the point colors of Gong cha and natural wood material. Combining the main components of wooden slates, marble stone countertop, and metal accents create a modernized tea house for everyone to appreciate and savor.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The project covers a total of 1,197 square footage.

TAGS:
Teahouse, Commercial, Santee, Interior, Gong cha, Food and Beverages, Exquisite, Tea

RESEARCH ABSTRACT:
Among the wide range of food and beverage brands, how to get the recognition of consumers depends on the establishment of brand image, and tea house space is the most direct experience to give consumers the brand image. Besides, the spatial impression is the key to the success of the store operation. Therefore, in this project, Wu Sian - Gong cha Santee explored the relationship between brand elements and spatial building skills. Integrated brand image into the Teahouse space can enhance product value and the appeal of the brand and strengthen the brand image and self-identity.

CHALLENGE:
Design of localization brand experience for international Franchisee Teahouse - Gong cha. Being a global brand provides tangible and intangible services linking with local emotions to let customers have a new and full range of consumer experiences, which improves its localized operations and gains customer identification. However, there are different cultures, humanities, and consumer preferences for other store regions. Therefore, how to achieve both internationalization and localization is the primary challenge of commercial design.

ADDED DATE:
2022-02-24 22:39:29

TEAM MEMBERS (7) :
Project Manager: Alice Wong, Lead Brand Designer: Min Huei Lu, Account Manager: Justin Kou, Senior Lead Designer: Chris Doan, Senior Interior Designer: Amy Fender, Design Coordinator: James Huy and Engineering: Binh Wong

IMAGE CREDITS:
Image #1: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Image #2: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Image #3: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Image #4: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Image #5: Creator Vinci Solution, Gong cha - Wu Sian, 2021.

Video Credits: Gong cha Global

Visit the following page to learn more: http://gong-cha-usa.com
CLIENT/STUDIO/BRAND DETAILS
NAME:
Gong cha CA Franchise

PROFILE:
Our Story: “Gong cha” is a Chinese term for the act of offering the best tea to the Emperor. It represents teas and beverages of the highest and finest quality, fit for royalty. Today, the Gong cha company is dedicated to the same principle of providing premium products to its customers around the globe. Gong cha promises to inspire the human spirit and create happiness with a perfect cup of tea. Established in Taiwan in 1996 by two good friends, Huang and Wu, Gong cha was unique in offering personalized service with premium teas in a variety of innovative and delicious recipes. Gong cha became loved by its customers and news of the company quickly spread by word of mouth. Its quality products grew increasingly popular, and in 2006, Huang and Wu established the Gong cha brand and opened the first Gong cha brand store in Kaohsiung City, Taiwan. Gong cha has since become one of the best-known providers of quality teas and has blossomed around the world. Tea, Companion, Art, Taste, and Moment meld to form the essence of Gong cha and shape the world's culture of tea. Gong cha always ponders upon how best to brew modest happiness and relaxation in a small cup in your day-to-day life. Gong cha always ponders upon how best to provide a space for a sip of laughter with loved ones. Gong cha always ponders upon how best to share the stories of tea drinking culture easily and enjoyably with many people. Our Philosophy: To inspire the human spirit and create happiness.

NOMINATION DETAILS

Wu Sian Commercial Teahouse by Gong Cha California and Vinci Solution is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Wu Sian Commercial Teahouse by Gong Cha California and Vinci Solution is Winner in Interior Space and Exhibition Design Category, 2021 - 2022.



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