Across Poster by Xuguang Zhu and Chao Yang |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Across PRIMARY FUNCTION: Poster INSPIRATION: Holan mountain rock painting is a precious ancient civilization heritage of China. Nowadays, due to environmental reasons, it is gradually disappearing, but many people still don't know its existence. Therefore, I have planned a digital art festival of Holan Mountain with the theme of across. The main visual performance of this festival is to redesign the rock paintings digitally as a kind of digital protection, so that they can be spread and applied in the contemporary era and play the contemporary value of ancient culture. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The poster uses lenticular material. On one side is a modern digital Helan Mountain motif and on the other side is the original Helan Mountain motif. The lenticular material makes the original Helan Mountain image disappear and become the new digital Helan Mountain as the viewpoint moves, thus expressing the theme of leapfrogging and symbolising the revival of an ancient civilisation. OPERATION / FLOW / INTERACTION: Different motifs can be seen with different viewing angles of the poster. The traditional Holan Mountain motif and the modern Holan Mountain motif keep disappearing and reappearing as the perspective changes. This expresses the concept of an ancient civilisation disappearing and transforming into a new form, and the new form inheriting the ancient civilisation. PROJECT DURATION AND LOCATION: The project starts in Hangzhou in March 2021, will be completed in Hangzhou in April 2021 and will be presented in Helan Mountain, Ningxia in May 2021 FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: 1.Raster material. This kind of material is characterized by different pictures that can be seen from different angles and produce alternating effects. It is used to express the theme of across and symbolize the renewal and iteration of an ancient civilization. 2.Comprehensive material painting. I use a mixture of ink, tea, gelatine and gold powder to make pigments and then use a syringe to perform the Chinese painting technique of ink splashing. The pigment is sprayed on the ground and covered with rice paper. The next day, a special texture similar to rock will be obtained to show the traditional Holan Mountain rock painting. SPECIFICATIONS / TECHNICAL PROPERTIES: Poster: 1855mm*30mm*465mm TAGS: Chinese tradition, internationalism, rock art, cultural relics RESEARCH ABSTRACT: Type of research: modernisation of ancient civilisations Research Objective: To modernise and digitally conserve the ancient rock paintings of the Holan Mountains Methodology: To investigate the history and types of rock paintings in the endangered Holan Mountains. A modern redesign based on the original motifs so that they can continue to be disseminated and used in contemporary times. Results: The design was presented and a digital art festival was carried out in Holan Mountains, which succeeded in making more people aware of the culture and many bought souvenirs of the design. CHALLENGE: The biggest challenge was the clever use of materials and graphics to convey the concept of the theme. ADDED DATE: 2022-02-19 05:38:55 TEAM MEMBERS (4) : Creative Director: Xuguang Zhu, Designer: Chao yang, Designer: Yiyang Li and Designer: Yilin Wang IMAGE CREDITS: Xuguang Zhu and Chao Yang, 2021. |
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NAME: Zhejiang Sci-Tech University PROFILE: Located in Hangzhou, Zhejiang Province, Zhejiang Sci-Tech University is a provincial key construction university focusing on engineering and coordinated development of science, engineering, culture, economics, management, law, art, education and other disciplines. |
| AWARD DETAILS | |
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Across Poster by Xuguang Zhu and Chao Yang is Winner in Graphics, Illustration and Visual Communication Design Category, 2021 - 2022.· Press Members: Login or Register to request an exclusive interview with Xuguang Zhu and Chao Yang. · Click here to register inorder to view the profile and other works by Xuguang Zhu and Chao Yang. |
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