Wine and Chess Case by Andrei Filatov |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Wine and Chess PRIMARY FUNCTION: Case INSPIRATION: Andrei Filatov, owner of Chateau La Grace Dieu des Prieurs, created the design. He is passionate about chess since his earliest childhood. The principal idea is to combine two passions - wine and chess, and create the packaging that will never be thrown away after drinking wine. The colors of the pieces correspond to the colors of the chessboard. The red color of the squares was chosen following the popular design of chessboards in the early 20th century. This period inspired designer because he is an admirer of chess champion Alexander Alekhine who played at this time. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This design is unique because the wine case containing 6 bottles, is combined with a chess game. When the cover of the case is turned upside down, it reveals a chessboard alternating red and cream squares. There are two spaces for the bags with the chess pieces inside the box. It’s a functional packaging: each bottle is safely nestled in the dedicated niche. It offers amateurs an occasion to celebrate timeless game while savouring wine. This packaging will be used for many years after wine is drunk. OPERATION / FLOW / INTERACTION: Wine&Chess is the wine case for 6 bottles. It combines the functionality of the wine case with the chess game. The cover bears the logo for brand recognition. However, when it turned upside down, it reveals a chessboard. There are bags with chess pieces inside the case. It offers amateurs an occasion to enjoy playing the eternal game and sipping wine. The idea of the operation is that the case is not used as packaging anymore. It’s used as a chess set and stylish item and won’t be thrown away. PROJECT DURATION AND LOCATION: The project started in 2016 in Saint-Emilion, France when the owner of the winery has got an idea to create luxury wine packaging that will never be disposed. The first version was handcrafted. The currently applied object - Wine&Chess - is a modified version of the first design. It was finished in November 2021 in Bidart, France. It was presented as a special prize for the World Chess Champion Magnus Carlsen in December 2021 after he defended his title at the World Chess Championship in Dubai. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: •Gray Wooden MDF Valchromat box structure •Top chessboard made of Natural oak veneered MDF, satin varnish •Edge banding of the box in Natural Oak Veneer • Bottom of box covered with Natural oak veneer •Outside covering of the 4 sides of the base in Red goatskin with stitching •Gold Hot Foil Logo Art Russe •Red and cream boxwood chess pieces, 100% cotton lace closure. SPECIFICATIONS / TECHNICAL PROPERTIES: The dimensions: 42 cm * 13 cm * 42 cm. The weight of the empty case is 5,6 kg. If filled with 6 bottles of wine - 13,7 kg. TAGS: luxury packaging, wine and chess, creative design, green luxury, innovative wine packaging, art RESEARCH ABSTRACT: The idea of a square configuration of 6 btls case that transforms into a chessboard was created by the owner of the winery as well as the color code for the board and pieces. The next step was to find the right materials that would be solid, not too heavy, sustainable. Laurent Prosperi and Frederic Chaput have chosen a wooden MDF Valchromat for the box structure. Red leather for the external faces was a natural choice: Chateau has another luxury packaging for 3 btls where this material is used. CHALLENGE: The main challenge was to make an item equally excellent as 1) wine packaging (ergonomic, light, safe for bottles, good for nature),2) beautiful luxury object,3) chess game (players’ friendly). The first pieces produced for this packaging apparently were too light and played a more decorative role rather than practical. After receiving feedback from chess players, it was decided to change pieces. Each piece now has a weighting agent inside. It makes them stable and comfortable for making moves. ADDED DATE: 2021-11-12 08:48:05 TEAM MEMBERS (2) : Laurent Prosperi and Frederic Chaput IMAGE CREDITS: Main Image, Optional Images No. 2 and 4: Photographer Olga Zaretskaya-Pityurina; Video credits: AP Production. |
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| Visit the following page to learn more: https://lagracedieudesprieurs.com/ | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Chateau La Grace Dieu des Prieurs PROFILE: Chateau La Grace Dieu des Prieurs is the innovative wine estate in Bordeaux region, France (Saint-Emilion Grand Cru). The winery is designed by the world-famous architect Jean Nouvel. Chateau produces one wine per year labeled with 12 different artworks. The name of the collection is Art Russe. Chateau constantly is working on the packaging design based on sustainability principles and aims to create packaging that would be reusable after opening the wine bottles. |
| AWARD DETAILS | |
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Wine and Chess Case by Andrei Filatov is Winner in Packaging Design Category, 2021 - 2022.· Press Members: Login or Register to request an exclusive interview with Andrei Filatov. · Click here to register inorder to view the profile and other works by Andrei Filatov. |
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