DESIGN NAME: Reconstruct
PRIMARY FUNCTION: Posters
INSPIRATION: Since the outbreak of the epidemic, people have been forced to live in small-scale communities and are under tremendous mental pressure. The design, which was inspired by Kandinsky’s research on points, lines, planes and colors, aims to build a new bridge between thinking and vision. With the use of these fundamental elements, it reconstructs a new way of perceiving the world and arouses people’s urge to interact and communicate.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: The set of posters was designed for advocating the importance of re-connection among community in the post-epidemic era. The first poster uses graphic filling and stacking to represent an anxious person facing the epidemic. The second constructs a special box as a symbol of a camera, which documents the critical moment of changes. The third reconstructs the shape of Gambiered Canton Gauze Zongzi through lines and rectangles. These lines also symbolize the connection between people.
OPERATION / FLOW / INTERACTION: The posters are designed as for print production and for digital purposes. They are designed for the community displays, arousing viewers’ interest, and then directing them to participate the activities and follow the official account of the organization to get the details. They are also for digital promote campaign. On social media, these posters are transformed into animated graphics.
PROJECT DURATION AND LOCATION: The project has started since September 2021 in Foshan.
FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design
|
PRODUCTION / REALIZATION TECHNOLOGY: The posters were created by designer with Adobe Illustrator, Affinity Designer and Adobe After Effects software.
SPECIFICATIONS / TECHNICAL PROPERTIES: The posters are normally printed in A2 size, 420 x 594 mm. They are printed on Takeo Saigen paper, 200g. Also these posters are produced for digital displays (1080 x 1800 px).
TAGS: Graphic Design, Poster, Illustration, Typography, Campaign, Community, Reconstruction, Reconnection
RESEARCH ABSTRACT: The research of this design is based on constructivism and Kandinsky’s Points and Lines to Plane, exploring the essence of substances through the study of the composition of the world and reconstructing a new way of perceiving the world.
CHALLENGE: The challenge of this project is to find the principle of things and reconstruct a new way of perceiving the world using graphic design methods.
ADDED DATE: 2021-11-10 15:06:42
TEAM MEMBERS (1) :
IMAGE CREDITS: Haku Wang, 2021.
|