Voila Cool Stuff Ice Cream Packaging by Kamal Rizk - Bold Branding

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DESIGN DETAILS
DESIGN NAME:
Voila Cool Stuff

PRIMARY FUNCTION:
Ice Cream Packaging

INSPIRATION:
The main inspiration for this design was the flavors’ shapes along with the joyful nostalgic ice cream experience, converted to soft colors and modern lines, neat patterns, fun elements & typography. The design come together to embrace the cool flavors with a hint of the nostalgic familiar feelings without having to include a direct icon or photo of the flavor.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This ice cream packaging design uses the illustration language to beautifully translates the flavor in a new unique and fresh design as well as communicate the brand image and the high product’s quality standards. Each label has a differentiating color combination that is relatable to the flavor, with a bold readable title in the middle, and each label includes 4 main icons, which are the flavor pattern, the tasting tongue, the flavor typo, and the exciting optical illusion icon.

OPERATION / FLOW / INTERACTION:
We fashioned a unique initials typo for each flavor.. connecting it with the relatable color palette, the distinctive geometric flavor pattern, and the fun optical illusion elements that expresses the different feelings you get while enjoying ice cream; clients will be able to easily differentiate each flavor on the shelve and quickly grab their favorite bucket! The packaging is made of plastic lined paperboard which is a more environmental friendly packaging option than 100% plastic containers

PROJECT DURATION AND LOCATION:
The project started May 2021 in Cairo, Egypt and finished in September 2021 in Cairo Egypt

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Ice cream is meant to be licked, and enjoyed with all the taste buds in the tongue. Each group of flavors has a unique impact to our taste buds, thus we grouped the flavours by their taste effect into 4 main categories Spade, the loved classics like chocolate Spark, the spark of the fresh taste like fruity flavors Electric bolt, the clash of flavors that creates unforgettable experiences like yogurt berry or salted caramel Flower, represents all the nutty rich flavors that elevates ice cream taste

SPECIFICATIONS / TECHNICAL PROPERTIES:
Various Tapered Paper Ice Cream Containers

TAGS:
branding, packaging, packaging, illustration, typography, icecream, identity

RESEARCH ABSTRACT:
Our research was qualitative to find out what do the audience expect to see in a new ice cream packaging; and how they like and understand the new visuals; and whether it would affect their buying choice We surveyed random existing customers from the shop; It was described as; appealing, nostalgic, iconic, colorful, modern, and cool! Some results indicated difficulties in interpreting some icons; which led to design modifications so that it would be more clear, easy, and more memorable

CHALLENGE:
working on this cool project was very exciting for our team in Bold Branding; and to create a design language that works with 9 different flavors - so far and ready for expansion - was a challenge that we enjoyed creating and executing!

ADDED DATE:
2021-10-06 20:03:36

TEAM MEMBERS (2) :
Kamal Rizk - Designer and Sarah El Kasaby - Project Manager

IMAGE CREDITS:
Kamal Rizk - Bold Branding, 2021.

Visit the following page to learn more: http://bit.ly/3AxsxCo
CLIENT/STUDIO/BRAND DETAILS
NAME:
Voila Dessert Shop

PROFILE:
Our client is a well known desserts shop in the Egyptian market; known for it’s high quality, unique products with sophisticated packaging designs and distinctive brand image. It started in 2018 in Cairo creating new and beautiful French desserts and chocolates. It started to gain the market hype and became known for their signature cakes and filled chocolate bonbons, and began to expand to more branches and locations and grew to be a strong competitor in the market in less than 4 years.

NOMINATION DETAILS

Voila Cool Stuff Ice Cream Packaging by Kamal Rizk-Bold Branding is a Nominee in Packaging Design Category.

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AWARD DETAILS

Voila Cool Stuff Ice Cream Packaging by Kamal Rizk-Bold Branding is Winner in Packaging Design Category, 2021 - 2022.



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