Yangzi River Visual Identity by Hangzhou JC Culture and Arts Co., Ltd |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Yangzi River PRIMARY FUNCTION: Visual Identity INSPIRATION: Inspired by the magnificent landscape of the Yangtze River, the brand image design continues the theme of "Waves Rolling One Higher Than Another" in architectural design. It convey the concept of inclusiveness and navigation of the Yangtze River International Conference Center. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This product is a VI visual design project designed mainly for the Yangtze River International Conference Center. The interlaced lines are inspired by the undulating waves of the Yangtze River. The main color is silver, which is taken from the symbolic color of anodized aluminum, the main building material, showing the international and modern image of the International Conference Center. With the asymmetric design, it further enhances the visual tension and sense of strength of VI design, implying the courage and resolve of international leaders of all walks of life to face the storm in life. OPERATION / FLOW / INTERACTION: 1. With the inspiration source coming from the Yangtze River, it adopts asymmetric wave shape as the main constituent element. 2. Using silver and brown as the main colors and white lines, it symbolizes the endless and flowing river and the force of forging ahead. PROJECT DURATION AND LOCATION: - FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: VI and offline material design are mainly for international high-end users, and their style and structures could better match the style of business people. It conveys the spiritual connotation of the Yangtze River International Conference Center beating various challenges. SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: - RESEARCH ABSTRACT: 1. The Yangtze River gave birth to the civilization of Nanjing of nearly 2600 years. The Yangtze River as the element shows the unique regional culture of the city to all walks of life at home and abroad and conveied the cooperation attitude towards opening up and inclusiveness. CHALLENGE: - ADDED DATE: 2021-09-30 09:39:50 TEAM MEMBERS (1) : IMAGE CREDITS: Hangzhou JC Culture and Arts Co., Ltd, 2021. |
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NAME: Hangzhou JC Culture and Arts Co., Ltd PROFILE: Hangzhou JC Culture and Arts Co., Ltd, a comprehensive design solution provider integrating brand image planning and design, signage system design, and cultural exhibition design, focuses on the extension of the project design concept in multiple fields of the whole system. While actively creating market and social benefits, the company insists on the diversified thinking and exploration of this profession. Through years of professional exploration and market practice, it has participated in many large-scale public construction projects with mature and steady practical ability by its continuous innovative design concepts and leading design standards. Furthermore, its design services include large conference centers, exhibition centers, five-star hotels, colleges and universities, stadiums, transportation hubs, etc. |
| AWARD DETAILS | |
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Yangzi River Visual Identity by Hangzhou Jc Culture and Arts Co., Ltd is Winner in Graphics, Illustration and Visual Communication Design Category, 2021 - 2022.· Press Members: Login or Register to request an exclusive interview with Hangzhou JC Culture and Arts Co., Ltd. · Click here to register inorder to view the profile and other works by Hangzhou JC Culture and Arts Co., Ltd. |
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