K-Chic Brand Identity by Zi Huai Shen |
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| DESIGN DETAILS | |||||
| DESIGN NAME: K-Chic PRIMARY FUNCTION: Brand Identity INSPIRATION: Zi Huai Shen proposed the concept of the Korean warrior expedition after an internal discussion. The designer utilizes the element of warrior to symbolize the delicious fried chicken to be healthy and tender chicken. The zesty Korean Fried Chicken conquers the taste buds of consumers from the imagination of a Korean expedition to Europe. UNIQUE PROPERTIES / PROJECT DESCRIPTION: K-CHIC, the Korean Fried Chicken in Belgium, specializes in authentic Korean style Fried Chicken and focuses on the meal delivery market. Just move your fingers to get a delicious Korean Fried Chicken from K-CHIC. Moreover, the client regards the Korean style Fried Chicken as a young and vivid Korean boy in neat figure. During European racing season, K-CHIC will be a new choice for the male consumers to eat while watching ball games. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: The project started in Nov 2019 in Taiwan and finished in Mar 2020 in Taiwan. |
PRODUCTION / REALIZATION TECHNOLOGY: Tag, Wrap SPECIFICATIONS / TECHNICAL PROPERTIES: Main image 3600px x 3600px. Optional images 1800px x 1800px TAGS: Packaging Design, Brand Identity, Brand Design RESEARCH ABSTRACT: The identification mark uses K combined with the footprint of the chicken to symbolize the meaning of expedition. The font part uses the font style of Korean retro advertisements, which is designed to imitate the Korean text, and has the visual image of the shouting slogan, which expresses the image of the warrior's righteous ardor. The auxiliary graphics use Korean warrior expedition ideas, and are designed with the elements such as the battle flags, ancient maps, and chicken warriors, bringing in the different flavors, making the brand's main axis more complete, reflecting the richness of flavors, and conveying the spirit of authentic Korean flavors. CHALLENGE: The main visual uses a map expression technique to integrate the fried chicken into the picture to enhance the appetite and arouse the desire for consumption. The stickers are designed with the concept of military emblems combined with the tastes, with the rich colors, so that food and packaging materials can enhance the appetite. ADDED DATE: 2021-09-24 13:40:40 TEAM MEMBERS (1) : Zi Huai Shen IMAGE CREDITS: Designer Zi Huai Shen, Photographer Zi Huai Shen, 2020 |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Central Kitchen PROFILE: Central Kitchen specialise in the creation and delivery of unique restaurant brands for the ‘delivery only’ market. It operate these brands out of 4 bespoke retail premises in Brussels and Central Kitchen deliver our food through partners such as Deliveroo and Uber Eats. Central Kitchen is the market leader in Belgium and they objective is to expand internationally by operating a licensing, franchise model. |
| AWARD DETAILS | |
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K-Chic Brand Identity by Zi Huai Shen is Winner in Graphics, Illustration and Visual Communication Design Category, 2021 - 2022.· Press Members: Login or Register to request an exclusive interview with Zi Huai Shen. · Click here to register inorder to view the profile and other works by Zi Huai Shen. |
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