Bank Julius Baer Festive Pack Gift by Chuan Yeo |
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| DESIGN NAME: Bank Julius Baer Festive Pack PRIMARY FUNCTION: Gift INSPIRATION: Imperial Porcelain draws its inspiration deeply from rich Chinese history and culture; namely, the imperial family’s practices of collecting porcelain as fine art, to give it a unique and elevated status that matched the client’s profile. The items are adorned with lotus flowers and peaches motifs found commonly on porcelain, and represented purity and longevity respectively, and made it aptly an auspicious gift for the festive season. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Imperial Porcelain is a series of Chinese New Year collectible items inspired by the imperial family tradition of collecting porcelain as art. Consisting of a pouch, paper carrier bag, red packets, and carrier box, adorned with motifs commonly found on porcelain, it represents the bank’s deep appreciation for Chinese culture. OPERATION / FLOW / INTERACTION: A set of Chinese New Year Red Packet gift set that mimic the tactile feeling of actual porcelain design found in the Asian heritage pottery. Transformed into red packet and pouch as a fashionable accessories for Bank Julius Baer Clients. PROJECT DURATION AND LOCATION: January 2021 in Singapore and Hong Kong FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: The items, the red packet, carrier box and carrier bag are made from eco-friendly paper and the pouch from eco-friendly leather and aligns itself with the emerging trend of eco-friendly practices worldwide. UV spot treatment was used to create the glossy effect found commonly on actual porcelain. The result was a thematic series of items that mirrored the look and feel of the porcelain. SPECIFICATIONS / TECHNICAL PROPERTIES: 250mm x 30mm x 150mm TAGS: Red Packet Design, Fashion, Chinese Culture, Packaging Design, Pottery, Graphic Design RESEARCH ABSTRACT: The team researched online and looked at our personal items that we found precious to us for inspiration. We looked for concepts synonymous with the Chinese culture that aligned with the socioeconomic status of the wealth management bank and its clients. In-depth research was carried out on the kinds of porcelain found in ancient China, to differentiate the ones especially favoured by the imperial families. There was increased flexibility of the usage of the items as they were not tied to any zodiac animal signs and could be used on any year and at other occasions apart from Chinese New Year. CHALLENGE: The challenge was firstly, to conceptualise a design that was as creative as possible while keeping to a limit of two base colours – festive red and gold. Secondly, zodiac animal representations were to be avoided yet the design had to be perceived as auspicious. Thirdly, the materials sourced also had to be sustainable or eco-friendly while keeping within a specified budget. The final concept backed by its in-depth study and research on Chinese history, met the bank’s requirements for a distinctive design and showed its deep respect for the Chinese culture, and appreciation of the thoughts behind its practices and way of life in traditional China. ADDED DATE: 2021-09-17 06:41:53 TEAM MEMBERS (5) : Art Director: NorSyafiqah binte Sabarrudin, Art Director: Joseph Chan, Creative Director: Chuan Yeo, and IMAGE CREDITS: Achates 360 Pte Ltd PATENTS/COPYRIGHTS: Copyrights belong to Achates 360 Pte Ltd |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Bank Julius Baer PROFILE: The name Achates 360 reflects our company philosophy of being a faithful companion and trusted friend to our clients. Relationships are central to our company’s ethos and we believe strongly that close collaboration is key to understanding and effectively meeting the customers’ needs. Believing that design is thinking made visual, we are committed to producing thoughtful and intelligent creative solutions that will communicate elegantly and effectively to the target audience with an aesthetic appeal. |
| AWARD DETAILS | |
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Bank Julius Baer Festive Pack Gift by Chuan Yeo is Winner in Graphics, Illustration and Visual Communication Design Category, 2021 - 2022.· Press Members: Login or Register to request an exclusive interview with Chuan Yeo. · Click here to register inorder to view the profile and other works by Chuan Yeo. |
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