Auspicious Beast Patterns by Guangzhou Kemei Commodity Co., Ltd. |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Auspicious Beast PRIMARY FUNCTION: Patterns INSPIRATION: The graphics of this series come from auspicious beasts that have been passed down from ancient times to the present in China, such as carp, crane, lion and kylin, representing fortune, longevity, safety and auspiciousness respectively. By virtue of this, the brand hopes to send positive and wonderful wishes to users and encourage them to stay optimistic in the Covid-19 Pandemic. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This series of hand painting products select the auspicious beasts of China as the main elements, namely carp, crane, lion and kylin. Every graphic adopts the refreshing integration of traditional culture and modern elements, and is adorned by vigorous brush strokes and characters, and rich colors. The combination of vibrant colors and calligraphy implies carrying forward traditional Chinese culture against the backdrop of the new era. OPERATION / FLOW / INTERACTION: In order to highlight China's lofty and solemn spirit, these patterns are paired with brush strokes written in black ink that are vigorous and delicate, and seemingly chaotic but actually neat. The patterns in line with the connotations of these auspicious beasts are in sharp contrast with the vibrant colors on their bodies. PROJECT DURATION AND LOCATION: - FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: This series focuses on the China-chic style and uses modern hand painting to realize the animal images that represent luck and auspiciousness. The rich colors coming from the dye colors of traditional Chinese painting echo the images of every auspicious beast. Adorned with vigorous calligraphy, this product showcases the intrinsic spirits of traditional Chinese culture. SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: - RESEARCH ABSTRACT: The study shows that the traditional hand paintings on the market blindly utilize the culture and popular elements from other countries, but neglect the prominent traditional Chinese culture. What’s worse, the majority of them merely focus on flamboyant patterns with no in-depth connotations. This series, however, is designed as a groundbreaking product that put other commonplace counterparts in the shade, aiming to redraw people’s attention to the traditional Chinese culture. CHALLENGE: The most challenging problem is how to strike a balance among every single beautiful character, harmonious and unified style, and comprehensible connotations. This product, by using modern techniques to express the traditional Chinese elements, conveys the idea that traditional culture can be sublimated when merged with the new era, and breaks the stereotype of conformist Chinese traditional culture. ADDED DATE: 2021-06-30 13:05:40 TEAM MEMBERS (1) : IMAGE CREDITS: Guangzhou Kemei Commodity Co., Ltd., 2021. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Guangzhou Kemei Commodity Co., Ltd. PROFILE: Since Guangzhou Kemei Commodity Co., Ltd. was founded in 2011, it has kept thriving and owned a variety of mature brands such as CMSH and K-banny up to now. It is a comprehensive enterprise which specializes in R&D, design, production and sale of daily necessities. It insists on self-developed products, the standard management system and systematic QA, and focuses on a creative and entertaining design style in a brand-new form. |
| AWARD DETAILS | |
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Auspicious Beast Patterns by Guangzhou Kemei Commodity Co., Ltd is Winner in Graphics, Illustration and Visual Communication Design Category, 2021 - 2022.· Press Members: Login or Register to request an exclusive interview with Guangzhou Kemei Commodity Co., Ltd.. · Click here to register inorder to view the profile and other works by Guangzhou Kemei Commodity Co., Ltd.. |
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