Tsubasa.Y Brand Integration by Siwei Lai |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Tsubasa.Y PRIMARY FUNCTION: Brand Integration INSPIRATION: In the identification design, the initials of the brand name "TSUBASA" (Japanese meaning wings) and Y are the main shape combinations, and the main shape is formed like a bird spreading its wings. Use simple lines to create a sense of refinement and quality. UNIQUE PROPERTIES / PROJECT DESCRIPTION: TSUBASA.Y is a vintage selection shop, choosing unique and tasteful selections from all over the world. This case packs the shop’s identification, packaging, and print design. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: The project started in March 2021 and finished in June 2021, in Taichung City, Taiwan. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Especially the design on the outer packaging stickers allows the shop assistants to customize and interact with consumers The clerk uses the blank space of the sticker, draws, and leaves a message so that every consumer can feel a sense of honor and uniqueness when receiving the goods. There is a touch of digital printing in the blank space of the sticker, which is replaced every year according to the number of years the brand has been established. SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: Visual Identity, Logo, Branding, graphics, printed matter RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2021-06-28 10:36:09 TEAM MEMBERS (1) : IMAGE CREDITS: Siwei Lai, 2021. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: TSUBASA.Y PROFILE: TSUBASA.Y is a vintage selection shop, that in the piles of clothing of different times, looking for the exclusive taste of different self, producing a fashion sound that this generation has never had before, just like the name of Tsubasa (wing), leading the ancient fascination to fly in the different clothes Between the texture and the story. |
| AWARD DETAILS | |
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Tsubasa.y Brand Integration by Siwei Lai is Winner in Graphics, Illustration and Visual Communication Design Category, 2021 - 2022.· Press Members: Login or Register to request an exclusive interview with Siwei Lai. · Click here to register inorder to view the profile and other works by Siwei Lai. |
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