Rock Language Fonts Integrated Typeface by Yilin Wang |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Rock Language Fonts PRIMARY FUNCTION: Integrated Typeface INSPIRATION: From an exploration of petroglyphs, the designers found that the petroglyphs generated some ‘English’ between the graphics, which has a certain degree of serendipity, but this serendipity also exists objectively. The uncertainty of the style of the font symbolises the art of design with inclusiveness, diversity and individuality, which is exactly what the designer wants to explore! UNIQUE PROPERTIES / PROJECT DESCRIPTION: Through analyzing the Helan Mountain petroglyphs, we discovered many motifs resembling modern letterforms. Inspired by this, specific patterns were refined and adapted into a cohesive typographic system. The project reimagines rock art as a “universal language,” transcending cultural boundaries while preserving its historical integrity. This typography combines legibility with storytelling, highlighting humanity's shared heritage. By emphasizing the organic forms and imperfections of rock art, the design retains its authenticity while integrating seamlessly into modern media, bridging ancient symbolism with contemporary design. OPERATION / FLOW / INTERACTION: This project turns Helan Mountain petroglyphs into a modern type system, blending ancient art with today’s design. It keeps the rock art’s natural feel while making it readable and universal, showing our shared history. PROJECT DURATION AND LOCATION: The project started in Hangzhou in September 2024 and was completed in Hangzhou in January 2024. It will be displayed in Helan Mountain rock painting International Art Festival in January 2024 FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Through the topography of a large number of petroglyphs, we find similar shapes to the letters, and through a series of fine-tuning the font, etc., we finally form a series of works. SPECIFICATIONS / TECHNICAL PROPERTIES: The size of the system will also change according to the change of the use scenario TAGS: Petroglyphs, Chinese Tradition, Typography, Integrated Design, Poster, Internationalism RESEARCH ABSTRACT: Research Type: image research of local elements Research purposes: to modernize the design of Helan Mountain rock paintings, make them adapt to the international aesthetic style, and give full play to the contemporary value of ancient culture. Data collection: Yinchuan Helan Mountain rock painting research journal, Helan Mountain rock painting Museum. Research tools: graphic record, Photoshop, illustrator. CHALLENGE: In the control of randomness of the letters, but also the need to unify the form of the font to avoid stylistic inconsistencies, but also the need to retain the original sense of petroglyphs ADDED DATE: 2021-05-26 05:02:58 TEAM MEMBERS (1) : IMAGE CREDITS: Image #1 designer: Mengsheng Wang Ruilin Wang Image #2 designer: Meitong Yu Image #3 designer: Jie li Image #4 designer: Shitong Yu Image #5 designer: Jiarong Li |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Communication University Zhejiang PROFILE: Zhejiang Media College, referred to as "Zhezhuan", is located in Hangzhou, Zhejiang Province. It is a University jointly built by the State Administration of radio and television and Zhejiang Provincial People's government. |
| AWARD DETAILS | |
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Rock Language Fonts Integrated Typeface by Yilin Wang is Winner in Graphics, Illustration and Visual Communication Design Category, 2024 - 2025.· Read the interview with designer Yilin Wang for design Rock Language Fonts here.· Press Members: Login or Register to request an exclusive interview with Yilin Wang. · Click here to register inorder to view the profile and other works by Yilin Wang. |
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