Kairi Murakami Brand Identity Redesign by Daisuke Kobayashi

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DESIGN DETAILS
DESIGN NAME:
Kairi Murakami

PRIMARY FUNCTION:
Brand Identity Redesign

INSPIRATION:
I actually stayed and experienced the splendor of the place called Iki using my own eyes, nose, mouth, and all five senses. Here, both customers who have come once and those who have come for the first time can experience the finest Iki cuisine and hot springs that flow directly from the source, but this scenery overlooking Yunomoto Bay is the biggest welcome to us. It was the hospitality and symbolized the second home.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
From the perspective of a special place that has not changed since Iki Island was once called "Ikikoku", I designed the kanji "Ichi (The shape is a horizontal line)" used in the name. I expressed this scenery, which is the first thing that customers see when they visit a hotel as a symbol.

OPERATION / FLOW / INTERACTION:
The main concept of the brand is to design a landscape that would be our second home for the customers.

PROJECT DURATION AND LOCATION:
Started in July 2019 and ended in March 2020 in Nagasaki, Japan.

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
The logo is composed of straight lines and circles, expressing a powerful and memorable scenery. The colors are designed with gradations that remind us of the evening when the sunsets.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Many elements such as hall signs, business cards, letterhead, etc. were created from the logo.

TAGS:
Symbol Mark, Branding, Redesign, Corporate Identity, Logo Design, Japan, Iki Retreat Kairi Murakami, Hotel

RESEARCH ABSTRACT:
A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication, and tastes. From this research was developed the brand story.

CHALLENGE:
The main creative challenge in the brand design was to adapt the symbol of the hotel as a symbol that reminds us of our second home.

ADDED DATE:
2021-04-09 00:50:20

TEAM MEMBERS (1) :
Creative Director & Designer Daisuke Kobayashi

IMAGE CREDITS:
Photo Daisuke Kobayashi

PATENTS/COPYRIGHTS:
Copyrights Daisuke Kobayashi

Visit the following page to learn more: https://www.kairi-iki.com
CLIENT/STUDIO/BRAND DETAILS
NAME:
Iki Retreat Kairi Murakami

PROFILE:
A view of the dusk reminiscent of the history with the blessing of fresh seafood and fine golden hot spring water. Iki Island located in the Genkai Sea, which is one of the islands that came into being at the birth of the land of sunrise, Japan. With close to 1,000 shrines in a tiny area of only 20 square km in total, Iki Island has also been known as the “Island of Gods” since ancient times. This beautiful island with its own unique history, spirits, and diverse cuisine attract countless travelers from the rest of the world. In 2019, Iki Retreat was awarded Michelin 5 Star and was the one and only hotel with such honor among all Japanese outlying islands.

NOMINATION DETAILS

Kairi Murakami Brand Identity Redesign by Daisuke Kobayashi is a Nominee in Graphics, Illustration and Visual Communication Design Category.

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AWARD DETAILS

Kairi Murakami Brand Identity Redesign by Daisuke Kobayashi is Winner in Graphics, Illustration and Visual Communication Design Category, 2020 - 2021.



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