Fondazione Alinari Brand Identity by Frush Design

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DESIGN DETAILS
DESIGN NAME:
Fondazione Alinari

PRIMARY FUNCTION:
Brand Identity

INSPIRATION:
The term photography comes from a Greek compound word, light and handwriting, literally "writing with light". Brand features are: Sculptural lettering, Black and white (light and shadow), Accent on "Alinari" word, Focus on the letter A (lowercase, as abstraction of the camera lens). The A is photo container to represent the huge and historical Alinari archive.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Brand Design and hole visual identity for "Fondazione Alinari per la Fotografia", the new body founded in Florence by the Tuscany Region for the conservation, management and promotion of the Alinari photographic collections. Its birth marks a new beginning in the long history of the archive (from 1852).

OPERATION / FLOW / INTERACTION:
It's a brand identity project to identificate a new public subject.

PROJECT DURATION AND LOCATION:
The project started in October 2020 in Florence (Italy) and it is still going on.

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Brand design and visual identity and language.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Business cards, Folders, Envelopes, Notes, Posters, Entrance tickets, Catalogue, Badge, sanitizing gel, merchandising (such as: mugs, T-shirts, pins, shoppers). Than web site redesign and brand presentation Video

TAGS:
brand design, merchandising, print materials, visual identity

RESEARCH ABSTRACT:
The previous brand was a private subject. The new one is a public institution held by Tuscany Region which recognised the exceptional cultural value of the Alinari holdings and resolved to purchase them and began an operation of cultural policy and investment, which has saved this archive, one unique in the world for its size and value, from dispersal and dismemberment, while also guaranteeing its future use and accessibility.

CHALLENGE:
The main purpose of the foundation is to promote a widespread culture of photography, starting with the Alinari collections, while preserving their authentic historical and cultural value, their physical integrity, and guaranteeing the best conditions for increased awareness of and access to them. So the design had to reflect the long history behind and at the same time to stand out from the previous brand.

ADDED DATE:
2021-04-08 13:18:41

TEAM MEMBERS (1) :
Giuditta Valentina Gentile

IMAGE CREDITS:
Frush Design, 2020.

PATENTS/COPYRIGHTS:
Copyrights belong to Giuditta Valentina Gentile, 2020-2021.

Visit the following page to learn more: https://frush.it/
CLIENT/STUDIO/BRAND DETAILS
NAME:
Frush | Creative studio

PROFILE:
We are an Italian visual and communication design studio. Frush has a double meaning: in Italian it's an invented onomatopoeic word for paper sound, in English it's to break into several pieces. These two meanings represent also, in this order, the evolution of our studio: from the paper, as the element where all got started, to the breaking of design rules of the sustainable design. We take into account the environment through non-invasive expressive methods and re-definition of resources focusing on quality and durabilty

NOMINATION DETAILS

Fondazione Alinari Brand Identity by Frush Design is a Nominee in Graphics, Illustration and Visual Communication Design Category.

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AWARD DETAILS

Fondazione Alinari Brand Identity by Frush Design is Winner in Graphics, Illustration and Visual Communication Design Category, 2020 - 2021.



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