Imagine Center Visual Identity by Satie Eljack |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Imagine Center PRIMARY FUNCTION: Visual Identity INSPIRATION: The brand profile and design was inspired by a main pose in yoga and meditation practices called "Sukhasana" UNIQUE PROPERTIES / PROJECT DESCRIPTION: The design is a visual identity and branding for a yoga and meditation center -"imagine Center"- where visuals and design play a main role to achieve the meditation and yoga center goals, therefore the golden ratio was used to abstract the ancient yoga pose "Sukhasana" OPERATION / FLOW / INTERACTION: The visual identity of the brand includes designs for the interior look of the center, packaging, signs, advertisements, and online media. PROJECT DURATION AND LOCATION: The project started in October 2020 and was successfully completed in January 2021 in Saudi Arabia, Riyadh. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: The shape of the human body in the "Sukhasana" SPECIFICATIONS / TECHNICAL PROPERTIES: The product's design used vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The branding final design was submitted in both RGB and CMYK color variants for printing and social media marketing. The logo could be used separately by the Client to identify themselves by engraving it on different materials. TAGS: Identity, Branding, Theme, Packaging, Logo, Meditation, Wellness, Spa, Yoga, Mental health RESEARCH ABSTRACT: Meditation science in the kingdom of Saudi Arabia, is one of growing practices in society. Due to the response- to the field of relaxation- professional meditation centers are having more of attention from business investors and a shed of light by the known health care organizations. The design presents meditation using colors inspired from nature such as: Sun, Wood, Stone, sky, and greenery. And the graphic element on the design was inspired from the physical meditation and yoga poses. CHALLENGE: Saudi Arabia has a wide range of diversity in cultures as well as varying history of arts in many different regions of this large country. The main challenge in the creative process was to come up with the theme and patterns in that connect and unify these regions in attempt to represent the Saudi Arabian multiple cultures. ADDED DATE: 2021-03-07 17:45:58 TEAM MEMBERS (1) : IMAGE CREDITS: Satie Eljack, 2020. |
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NAME: Satie PROFILE: Satie Eljack is an ambitious artist and design innovator, bringing to life various elements of visual stimulation for the mind and soul that began in 2006 but lasts a lifetime. His creations are captured through branding, advertising, print design and collage art. Africa is the source of his inspiration, specifically Sudan. Collaboratively offering clients brand strategy, social media campaigns, and illustrative music releases. |
| AWARD DETAILS | |
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Imagine Center Visual Identity by Satie Eljack is Winner in Graphics, Illustration and Visual Communication Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with Satie Eljack. · Click here to register inorder to view the profile and other works by Satie Eljack. |
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