Firefly Songling Volunteer Branding by Jiayi Lu and Li Peng

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DESIGN DETAILS
DESIGN NAME:
Firefly Songling Volunteer

PRIMARY FUNCTION:
Branding

INSPIRATION:
The simple and stylish appearance of FIREFLY SONGLING VOLUNTEER LOGO is in line with contemporary aesthetics, reflecting the spirit of volunteering to keep pace with the times and being positive. The open-winged fireflies are full of vitality and convey the appeal to the younger generation of society.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The LOGO design of FIREFLY SONGLING VOLUNTEER combines the regional characteristics of Songling Sub-district, humanistic spirit, unique ecological environment, and the representative image of the excellent character of the volunteer team-the appearance of fireflies, which is reflected in the dedicated volunteers like fireflies. Thanks to the hard work, the livability of Songling Street is harmonious.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
The project was first launch in April 2020 in Suzhou, China and finished in August 2020.

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Technology / Professional printing, embroidery and hot stamping technology.

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
Branding, Firefly, Volunteer Service, Yellow, Hope

RESEARCH ABSTRACT:
Firefly Songling Volunteer is a brand new volunteer brand in Songling Street, Wujiang. It is full of the regional characteristics, humanistic spirit and ecological environment of Songling Street.The LOGO design of Firefly Songling Volunteer combines the regional characteristics of Songling Sub-district, humanistic spirit, unique ecological environment, and the representative image of the excellent character of the volunteer team-the appearance of fireflies, which is reflected in the dedicated volunteers like fireflies. Thanks to the hard work, the livability of Songling Street is harmonious.

CHALLENGE:
Many volunteer organizations in China have similar images, and they do not reflect the uniqueness of each organization. All we started from the essence of the brand, combined with the regional characteristics, humanistic spirit and ecological environment of Wujiang Songling Street to design the Songling Volunteer Brand.

ADDED DATE:
2021-03-07 09:20:05

TEAM MEMBERS (1) :
Creative Director: Sha Feng, Art Director: Jiayi Lu, Graphic Designer: Li Peng

IMAGE CREDITS:
Photographer / Jiayi Lu

PATENTS/COPYRIGHTS:
Copyrights belong to SoFeng Design, 2020.

Visit the following page to learn more: https://www.sofengdesign.com/
CLIENT/STUDIO/BRAND DETAILS
NAME:
Firefly Songling Volunteer

PROFILE:
Firefly Songling Volunteer is a voluntary service organization of Songling Sub-district Office in Wujiang District, Suzhou City. The firefly spreading its wings, full of vitality, conveys the appeal to the younger generation of the society. Encourage more and more young people to join voluntary service.

NOMINATION DETAILS

Firefly Songling Volunteer Branding by Jiayi Lu and Li Peng is a Nominee in Graphics, Illustration and Visual Communication Design Category.

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AWARD DETAILS

Firefly Songling Volunteer Branding by Jiayi Lu and Li Peng is Winner in Graphics, Illustration and Visual Communication Design Category, 2020 - 2021.



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